delish.com vs housebeautiful.com
Market traction comparison · Updated Jul 2026
| delish.com | housebeautiful.com | Leads | |
|---|---|---|---|
| Monthly Visits | 23.8M | 6.6M | delish.com |
| Bounce Rate | 62.9% | 72.8% | delish.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 12m | 31y | housebeautiful.com |
delish.com leads in 2 of 4 dimensions, while housebeautiful.com leads in 1.
Growth Momentum
| delish.com | housebeautiful.com | Leads | |
|---|---|---|---|
| Monthly Visits | 23.8M | 6.6M | delish.com |
| MoM Change | +14% | +8% | delish.com |
| Avg. Session | 2m23s | 1m14s | delish.com |
| Pages / Visit | 1.8 | 1.6 | delish.com |
Growth Momentum · Insight
delish.com is growing +14% while housebeautiful.com grows +8%. At current trajectory, delish.com could close the traffic gap within 6 months.
Acquisition Strategy
| delish.com | housebeautiful.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 68% | Search 53% | |
| Bounce Rate | 62.9% | 72.8% | delish.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 100%
Acquisition Strategy · Insight
delish.com acquires users primarily through Search (68%), while housebeautiful.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — housebeautiful.com's higher direct traffic suggests stronger brand recognition or product-led growth, while delish.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| delish.com | housebeautiful.com | Leads | |
|---|---|---|---|
| Domain Age | 26y 12m | 31y | housebeautiful.com |
| Registered | Sep 1999 | Aug 1995 | |
| Expires | Dec 2026 | Aug 2026 |
Business Maturity · Insight
housebeautiful.com has been in the market for over a decade, indicating established presence.
Market Position
| delish.com | housebeautiful.com | Leads | |
|---|---|---|---|
| Global Rank | #3.1K | #12.2K | delish.com |
| Category Rank | #5 | #9 | delish.com |
delish.com only
housebeautiful.com only
Market Position · Insight
Each has untapped markets the other serves: delish.com could expand into India, while housebeautiful.com could target New Zealand.
Key Takeaways
- •delish.com is growing +14% while housebeautiful.com grows +8%. At current trajectory, delish.com could close the traffic gap within 6 months.
- •delish.com acquires users primarily through Search (68%), while housebeautiful.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — housebeautiful.com's higher direct traffic suggests stronger brand recognition or product-led growth, while delish.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •delish.com receives 3.6x more monthly traffic than housebeautiful.com (23.8M vs 6.6M).
- •Both are growing, with delish.com accelerating faster at +14% vs +8%.
- •delish.com keeps visitors significantly longer (2m23s avg session vs housebeautiful.com's 1m14s), suggesting deeper product engagement or stickier content.
- •delish.com has a 10 percentage point lower bounce rate (63% vs 73%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026