elle.com.au vs rollingstone.com
Market traction comparison · Updated Jul 2026
| elle.com.au | rollingstone.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 12.1M | rollingstone.com |
| Bounce Rate | 54.4% | 56.3% | elle.com.au |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 31y 11m |
elle.com.au leads in 1 of 3 dimensions, while rollingstone.com leads in 1.
Growth Momentum
| elle.com.au | rollingstone.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 12.1M | rollingstone.com |
| MoM Change | +41% | +9% | elle.com.au |
| Avg. Session | 0m55s | 1m21s | rollingstone.com |
| Pages / Visit | 1.7 | 4.9 | rollingstone.com |
Growth Momentum · Insight
elle.com.au is growing faster (+41%) but visitors stay 1.5x shorter (0m55s vs 1m21s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| elle.com.au | rollingstone.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 76% | Search 56% | |
| Bounce Rate | 54.4% | 56.3% | elle.com.au |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
elle.com.au acquires users primarily through Search (76%), while rollingstone.com relies on Search (56%). This reflects fundamentally different go-to-market strategies — rollingstone.com's higher direct traffic suggests stronger brand recognition or product-led growth, while elle.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| elle.com.au | rollingstone.com | Leads | |
|---|---|---|---|
| Domain Age | — | 31y 11m | |
| Registered | — | Sep 1994 | |
| Expires | — | Sep 2026 |
Market Position
| elle.com.au | rollingstone.com | Leads | |
|---|---|---|---|
| Global Rank | — | #3.6K | |
| Category Rank | — | #17 |
elle.com.au only
rollingstone.com only
Market Position · Insight
Each has untapped markets the other serves: elle.com.au could expand into Germany, while rollingstone.com could target India.
Key Takeaways
- •elle.com.au is growing +41% while rollingstone.com grows +9%. At current trajectory, elle.com.au could close the traffic gap within 19 months.
- •elle.com.au is growing faster (+41%) but visitors stay 1.5x shorter (0m55s vs 1m21s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •elle.com.au acquires users primarily through Search (76%), while rollingstone.com relies on Search (56%). This reflects fundamentally different go-to-market strategies — rollingstone.com's higher direct traffic suggests stronger brand recognition or product-led growth, while elle.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •rollingstone.com receives 9.5x more monthly traffic than elle.com.au (12.1M vs 1.3M).
- •Both are growing, with elle.com.au accelerating faster at +41% vs +9%.
- •With only 3% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026