rollingstone.com vs variety.com
Market traction comparison · Updated Jul 2026
| rollingstone.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.1M | 39.5M | variety.com |
| Bounce Rate | 56.3% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 11m | 29y 11m | rollingstone.com |
variety.com leads in 2 of 4 dimensions, while rollingstone.com leads in 1.
Growth Momentum
| rollingstone.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.1M | 39.5M | variety.com |
| MoM Change | +9% | +19% | variety.com |
| Avg. Session | 1m21s | 1m27s | variety.com |
| Pages / Visit | 4.9 | 2.8 | rollingstone.com |
Growth Momentum · Insight
variety.com is growing +19% while rollingstone.com grows +9%. At current trajectory, variety.com could close the traffic gap within 4 months.
Acquisition Strategy
| rollingstone.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 56% | Direct 45% | |
| Bounce Rate | 56.3% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
rollingstone.com acquires users primarily through Search (56%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while rollingstone.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| rollingstone.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 29y 11m | rollingstone.com |
| Registered | Sep 1994 | Sep 1996 | |
| Expires | Sep 2026 | Sep 2026 |
Business Maturity · Insight
rollingstone.com has been in the market for over a decade, indicating established presence.
Market Position
| rollingstone.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #3.6K | #1.3K | variety.com |
| Category Rank | #17 | #35 | rollingstone.com |
rollingstone.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: rollingstone.com could expand into France, while variety.com could target Australia.
Key Takeaways
- •variety.com is growing +19% while rollingstone.com grows +9%. At current trajectory, variety.com could close the traffic gap within 4 months.
- •rollingstone.com acquires users primarily through Search (56%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while rollingstone.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •variety.com receives 3.2x more monthly traffic than rollingstone.com (39.5M vs 12.1M).
- •Both are growing, with variety.com accelerating faster at +19% vs +9%.
- •rollingstone.com acquires traffic primarily through Search (56%), while variety.com relies on Direct (45%) — fundamentally different acquisition strategies.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026