exrx.net vs nasm.org

Market traction comparison · Updated Jul 2026

exrx.net faviconexrx.net
VS
nasm.org faviconnasm.org
 exrx.netnasm.orgLeads
Monthly Visits595.2K2.3Mnasm.org
Bounce Rate45.2%39.1%nasm.org
SEO & Keywords3030Tie
Domain Age25y 2m

nasm.org leads in 2 of 3 dimensions, while exrx.net leads in 0.

Growth Momentum

Growth Momentum
exrx.netnasm.org
 exrx.netnasm.orgLeads
Monthly Visits595.2K2.3Mnasm.org
MoM Change+5%+21%nasm.org
Avg. Session1m38s8m22snasm.org
Pages / Visit3.413.9nasm.org

Growth Momentum · Insight

nasm.org is growing +21% while exrx.net grows +5%. At current trajectory, nasm.org could close the traffic gap within 4 months.

Acquisition Strategy

 exrx.netnasm.orgLeads
Primary ChannelDirect 38%Direct 58%
Bounce Rate45.2%39.1%nasm.org
SEO & Keywords3030
exrx.net
Search 37%Direct 38%Social 20%Referral 4%
nasm.org
Search 30%Direct 58%Social 4%Referral 4%Email 4%
SearchDirectSocialReferralPaidEmail
-78
108
-78
exrx.net OnlySharednasm.org Only

Keyword Overlap Rate: 0%

KeywordVolumeexrx.netnasm.org
strength calculator5.0K#8#2

Acquisition Strategy · Insight

exrx.net acquires users primarily through Direct (38%), while nasm.org relies on Direct (58%). This reflects fundamentally different go-to-market strategies — nasm.org's higher direct traffic suggests stronger brand recognition or product-led growth, while exrx.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 exrx.netnasm.orgLeads
Domain Age25y 2m
RegisteredJun 2001
ExpiresJun 2026

Market Position

 exrx.netnasm.orgLeads
Global Rank#78.6K#13.4Knasm.org
Category Rank#1.0K#16nasm.org
exrx.netnasm.org
🇺🇸 United States
24%
78%
🇬🇧 United Kingdom
12%
1%
🇨🇦 Canada
4%
6%

exrx.net only

🇦🇺 Australia 3%🇳🇱 Netherlands 3%

nasm.org only

🇩🇪 Germany 1%🌐 Morocco 1%

Market Position · Insight

nasm.org is heavily concentrated in United States (78%), creating dependency risk on a single market. exrx.net has a more diversified audience.

Each has untapped markets the other serves: exrx.net could expand into Germany, Morocco, while nasm.org could target Australia, Netherlands.

Key Takeaways

  • nasm.org is growing +21% while exrx.net grows +5%. At current trajectory, nasm.org could close the traffic gap within 4 months.
  • exrx.net acquires users primarily through Direct (38%), while nasm.org relies on Direct (58%). This reflects fundamentally different go-to-market strategies — nasm.org's higher direct traffic suggests stronger brand recognition or product-led growth, while exrx.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • nasm.org receives 3.9x more monthly traffic than exrx.net (2.3M vs 595.2K).
  • Both are growing, with nasm.org accelerating faster at +21% vs +5%.
  • nasm.org keeps visitors significantly longer (8m22s avg session vs exrx.net's 1m38s), suggesting deeper product engagement or stickier content.
  • With only 0% keyword overlap, they target largely different search audiences.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026