fastcompany.com vs ibm.com
Market traction comparison · Updated Jul 2026
| fastcompany.com | ibm.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 17.8M | ibm.com |
| Bounce Rate | 57.0% | 38.9% | ibm.com |
| SEO & Keywords | 30 | 35 | ibm.com |
| Domain Age | 31y 3m | 40y 5m | ibm.com |
ibm.com leads in 4 of 4 dimensions, while fastcompany.com leads in 0.
Growth Momentum
| fastcompany.com | ibm.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 17.8M | ibm.com |
| MoM Change | -3% | +3% | ibm.com |
| Avg. Session | 0m59s | 7m19s | ibm.com |
| Pages / Visit | 1.8 | 7.9 | ibm.com |
Growth Momentum · Insight
fastcompany.com is losing traffic (-3%) despite 4.5M monthly visits. ibm.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| fastcompany.com | ibm.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 40% | Direct 45% | |
| Bounce Rate | 57.0% | 38.9% | ibm.com |
| SEO & Keywords | 30 | 35 | ibm.com |
Keyword Overlap Rate: 18%
Acquisition Strategy · Insight
fastcompany.com acquires users primarily through Direct (40%), while ibm.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — ibm.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fastcompany.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fastcompany.com | ibm.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 3m | 40y 5m | ibm.com |
| Registered | Jun 1995 | Mar 1986 | |
| Expires | May 2026 | Mar 2026 |
Business Maturity · Insight
ibm.com has been in the market for over a decade, indicating established presence.
Market Position
| fastcompany.com | ibm.com | Leads | |
|---|---|---|---|
| Global Rank | #16.7K | #2.2K | ibm.com |
| Category Rank | #218 | #6 | ibm.com |
| PH Upvotes | — | 112 |
fastcompany.com only
ibm.com only
Market Position · Insight
Each has untapped markets the other serves: fastcompany.com could expand into Japan, while ibm.com could target United Kingdom.
Key Takeaways
- •fastcompany.com is losing traffic (-3%) despite 4.5M monthly visits. ibm.com's +3% growth puts it on a trajectory to overtake.
- •fastcompany.com acquires users primarily through Direct (40%), while ibm.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — ibm.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fastcompany.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ibm.com receives 3.9x more monthly traffic than fastcompany.com (17.8M vs 4.5M).
- •ibm.com is growing (+3%) while fastcompany.com is declining (-3%).
- •ibm.com keeps visitors significantly longer (7m19s avg session vs fastcompany.com's 0m59s), suggesting deeper product engagement or stickier content.
- •ibm.com has a 18 percentage point lower bounce rate (39% vs 57%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026