fastcompany.com vs inc.com
Market traction comparison · Updated Jul 2026
| fastcompany.com | inc.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 4.8M | inc.com |
| Bounce Rate | 57.0% | 57.1% | fastcompany.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 3m | 30y 6m | fastcompany.com |
fastcompany.com leads in 2 of 4 dimensions, while inc.com leads in 1.
Growth Momentum
| fastcompany.com | inc.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 4.8M | inc.com |
| MoM Change | -3% | -1% | inc.com |
| Avg. Session | 0m59s | 1m07s | inc.com |
| Pages / Visit | 1.8 | 1.8 | inc.com |
Growth Momentum · Insight
inc.com receives 1.1x more monthly traffic than fastcompany.com (4.8M vs 4.5M).
Acquisition Strategy
| fastcompany.com | inc.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 40% | Direct 40% | |
| Bounce Rate | 57.0% | 57.1% | fastcompany.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
fastcompany.com acquires users primarily through Direct (40%), while inc.com relies on Direct (40%). This reflects fundamentally different go-to-market strategies — inc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while inc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fastcompany.com | inc.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 3m | 30y 6m | fastcompany.com |
| Registered | Jun 1995 | Mar 1996 | |
| Expires | May 2026 | Mar 2031 |
Business Maturity · Insight
fastcompany.com has been in the market for over a decade, indicating established presence.
Market Position
| fastcompany.com | inc.com | Leads | |
|---|---|---|---|
| Global Rank | #16.7K | #15.9K | inc.com |
| Category Rank | #218 | #57 | inc.com |
Key Takeaways
- •inc.com receives 1.1x more monthly traffic than fastcompany.com (4.8M vs 4.5M).
- •fastcompany.com acquires users primarily through Direct (40%), while inc.com relies on Direct (40%). This reflects fundamentally different go-to-market strategies — inc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while inc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026