fec.gov vs whitehouse.gov

Market traction comparison · Updated Jul 2026

fec.gov

whitehouse.gov

	fec.gov	whitehouse.gov	Leads
Monthly Visits	779.9K	7.2M	whitehouse.gov
Bounce Rate	35.8%	69.2%	fec.gov
SEO & Keywords	30	30	Tie
Domain Age	28y 11m	28y 11m	fec.gov

fec.gov leads in 2 of 4 dimensions, while whitehouse.gov leads in 1.

Growth Momentum

fec.govwhitehouse.gov

	fec.gov	whitehouse.gov	Leads
Monthly Visits	779.9K	7.2M	whitehouse.gov
MoM Change	+16%	+42%	whitehouse.gov
Avg. Session	3m47s	1m28s	fec.gov
Pages / Visit	5.4	2.0	fec.gov

Growth Momentum · Insight

whitehouse.gov is growing faster (+42%) but visitors stay 2.6x shorter (1m28s vs 3m47s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	fec.gov	whitehouse.gov	Leads
Primary Channel	Search 53%	Direct 40%
Bounce Rate	35.8%	69.2%	fec.gov
SEO & Keywords	30	30	—

fec.gov

Search 53%Direct 33%Social 2%Referral 9%Email 3%

whitehouse.gov

Search 37%Direct 40%Social 16%Referral 6%

SearchDirectSocialReferralPaidEmail

fec.gov OnlySharedwhitehouse.gov Only

Keyword Overlap Rate: 28%

Acquisition Strategy · Insight

fec.gov acquires users primarily through Search (53%), while whitehouse.gov relies on Direct (40%). This reflects fundamentally different go-to-market strategies — whitehouse.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while fec.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	fec.gov	whitehouse.gov	Leads
Domain Age	28y 11m	28y 11m	fec.gov
Registered	Oct 1997	Oct 1997
Expires	Sep 2026	Sep 2026

Business Maturity · Insight

fec.gov has been in the market for over a decade, indicating established presence.

Market Position

	fec.gov	whitehouse.gov	Leads
Global Rank	#51.9K	#10.2K	whitehouse.gov
Category Rank	#244	#77	whitehouse.gov
PH Upvotes	—	98

fec.govwhitehouse.gov

🇺🇸 United States

85%

66%

🇨🇦 Canada

🇬🇧 United Kingdom

fec.gov only

🇳🇱 Netherlands 1%🌐 Israel 1%

whitehouse.gov only

🇮🇳 India 2%🇧🇷 Brazil 2%

Market Position · Insight

Each has untapped markets the other serves: fec.gov could expand into India, Brazil, while whitehouse.gov could target Netherlands, Israel.

Key Takeaways

•whitehouse.gov is growing +42% while fec.gov grows +16%. At current trajectory, whitehouse.gov could close the traffic gap within 2 months.
•whitehouse.gov is growing faster (+42%) but visitors stay 2.6x shorter (1m28s vs 3m47s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•fec.gov acquires users primarily through Search (53%), while whitehouse.gov relies on Direct (40%). This reflects fundamentally different go-to-market strategies — whitehouse.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while fec.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•whitehouse.gov receives 9.2x more monthly traffic than fec.gov (7.2M vs 779.9K).
•Both are growing, with whitehouse.gov accelerating faster at +42% vs +16%.
•fec.gov keeps visitors significantly longer (3m47s avg session vs whitehouse.gov's 1m28s), suggesting deeper product engagement or stickier content.

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