ballotpedia.org vs fec.gov
Market traction comparison · Updated Jul 2026
| ballotpedia.org | fec.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 779.9K | ballotpedia.org |
| Bounce Rate | 54.6% | 35.8% | fec.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 19y 3m | 28y 11m | fec.gov |
fec.gov leads in 2 of 4 dimensions, while ballotpedia.org leads in 1.
Growth Momentum
| ballotpedia.org | fec.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 779.9K | ballotpedia.org |
| MoM Change | -21% | +16% | fec.gov |
| Avg. Session | 2m37s | 3m47s | fec.gov |
| Pages / Visit | 2.7 | 5.4 | fec.gov |
Growth Momentum · Insight
ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. fec.gov's +16% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ballotpedia.org | fec.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 81% | Search 53% | |
| Bounce Rate | 54.6% | 35.8% | fec.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
| Keyword | Volume | ballotpedia.org | fec.gov |
|---|---|---|---|
| janak joshi | 1.5K | #10 | #6 |
Acquisition Strategy · Insight
ballotpedia.org acquires users primarily through Search (81%), while fec.gov relies on Search (53%). This reflects fundamentally different go-to-market strategies — fec.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ballotpedia.org | fec.gov | Leads | |
|---|---|---|---|
| Domain Age | 19y 3m | 28y 11m | fec.gov |
| Registered | May 2007 | Oct 1997 | |
| Expires | May 2026 | Sep 2026 |
Business Maturity · Insight
fec.gov has been in the market for over a decade, indicating established presence.
Market Position
| ballotpedia.org | fec.gov | Leads | |
|---|---|---|---|
| Global Rank | #7.0K | #51.9K | ballotpedia.org |
| Category Rank | #33 | #244 | ballotpedia.org |
ballotpedia.org only
fec.gov only
Market Position · Insight
Each has untapped markets the other serves: ballotpedia.org could expand into Netherlands, Israel, while fec.gov could target Australia, Germany.
Key Takeaways
- •ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. fec.gov's +16% growth puts it on a trajectory to overtake.
- •ballotpedia.org acquires users primarily through Search (81%), while fec.gov relies on Search (53%). This reflects fundamentally different go-to-market strategies — fec.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ballotpedia.org receives 11.5x more monthly traffic than fec.gov (9.0M vs 779.9K).
- •fec.gov is growing (+16%) while ballotpedia.org is declining (-21%).
- •fec.gov has a 19 percentage point lower bounce rate (36% vs 55%), indicating better landing page relevance or more targeted traffic.
- •They share 8 keywords (15% overlap), indicating direct search competition.
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Report based on data from July 2026