filmaffinity.com vs letterboxd.com
Market traction comparison · Updated Jul 2026
| filmaffinity.com | letterboxd.com | Leads | |
|---|---|---|---|
| Monthly Visits | 26.8M | 69.6M | letterboxd.com |
| Bounce Rate | 42.7% | 26.0% | letterboxd.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 2m | 17y 8m | filmaffinity.com |
letterboxd.com leads in 2 of 4 dimensions, while filmaffinity.com leads in 1.
Growth Momentum
| filmaffinity.com | letterboxd.com | Leads | |
|---|---|---|---|
| Monthly Visits | 26.8M | 69.6M | letterboxd.com |
| MoM Change | +14% | +19% | letterboxd.com |
| Avg. Session | 3m09s | 6m57s | letterboxd.com |
| Pages / Visit | 4.1 | 11.2 | letterboxd.com |
Growth Momentum · Insight
letterboxd.com receives 2.6x more monthly traffic than filmaffinity.com (69.6M vs 26.8M).
Acquisition Strategy
| filmaffinity.com | letterboxd.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 56% | Direct 66% | |
| Bounce Rate | 42.7% | 26.0% | letterboxd.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
filmaffinity.com acquires users primarily through Search (56%), while letterboxd.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — letterboxd.com's higher direct traffic suggests stronger brand recognition or product-led growth, while filmaffinity.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| filmaffinity.com | letterboxd.com | Leads | |
|---|---|---|---|
| Domain Age | 25y 2m | 17y 8m | filmaffinity.com |
| Registered | Jun 2001 | Jan 2009 | |
| Expires | Jun 2026 | Jan 2028 |
Business Maturity · Insight
filmaffinity.com has been in the market for over a decade, indicating established presence.
Market Position
| filmaffinity.com | letterboxd.com | Leads | |
|---|---|---|---|
| Global Rank | #1.8K | #374 | letterboxd.com |
| Category Rank | #4 | #18 | filmaffinity.com |
filmaffinity.com only
letterboxd.com only
Market Position · Insight
Each has untapped markets the other serves: filmaffinity.com could expand into United Kingdom, Brazil, France, while letterboxd.com could target Spain, Argentina, Mexico.
Key Takeaways
- •letterboxd.com receives 2.6x more monthly traffic than filmaffinity.com (69.6M vs 26.8M).
- •filmaffinity.com acquires users primarily through Search (56%), while letterboxd.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — letterboxd.com's higher direct traffic suggests stronger brand recognition or product-led growth, while filmaffinity.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •letterboxd.com receives 2.6x more monthly traffic than filmaffinity.com (69.6M vs 26.8M).
- •letterboxd.com keeps visitors significantly longer (6m57s avg session vs filmaffinity.com's 3m09s), suggesting deeper product engagement or stickier content.
- •letterboxd.com has a 17 percentage point lower bounce rate (26% vs 43%), indicating better landing page relevance or more targeted traffic.
- •filmaffinity.com acquires traffic primarily through Search (56%), while letterboxd.com relies on Direct (66%) — fundamentally different acquisition strategies.
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Report based on data from July 2026