imdb.com vs letterboxd.com
Market traction comparison · Updated Jul 2026
| imdb.com | letterboxd.com | Leads | |
|---|---|---|---|
| Monthly Visits | 648.3M | 69.6M | imdb.com |
| Bounce Rate | 35.6% | 26.0% | letterboxd.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 8m | 17y 8m | imdb.com |
imdb.com leads in 2 of 4 dimensions, while letterboxd.com leads in 1.
Growth Momentum
| imdb.com | letterboxd.com | Leads | |
|---|---|---|---|
| Monthly Visits | 648.3M | 69.6M | imdb.com |
| MoM Change | +12% | +19% | letterboxd.com |
| Avg. Session | 2m36s | 6m57s | letterboxd.com |
| Pages / Visit | 4.5 | 11.2 | letterboxd.com |
Growth Momentum · Insight
letterboxd.com is growing +19% while imdb.com grows +12%. At current trajectory, letterboxd.com could close the traffic gap within 9 months.
Acquisition Strategy
| imdb.com | letterboxd.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 65% | Direct 66% | |
| Bounce Rate | 35.6% | 26.0% | letterboxd.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
| Keyword | Volume | imdb.com | letterboxd.com |
|---|---|---|---|
| together | 375.8K | #2 | #4 |
| atonement | 207.9K | #2 | #8 |
| pearl | 172.8K | #3 | #10 |
| maestro | 143.7K | #5 | #9 |
| flipped | 131.8K | #2 | #10 |
| tusk | 128.0K | #2 | #8 |
| jumper | 112.3K | #2 | #8 |
| spectre | 112.2K | #2 | #10 |
| ash | 104.8K | #2 | #10 |
| close | 70.1K | #2 | #9 |
Acquisition Strategy · Insight
imdb.com acquires users primarily through Search (65%), while letterboxd.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — letterboxd.com's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| imdb.com | letterboxd.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 8m | 17y 8m | imdb.com |
| Registered | Jan 1996 | Jan 2009 | |
| Expires | Jan 2027 | Jan 2028 |
Business Maturity · Insight
imdb.com has been in the market for over a decade, indicating established presence.
Market Position
| imdb.com | letterboxd.com | Leads | |
|---|---|---|---|
| Global Rank | #50 | #374 | imdb.com |
| Category Rank | #3 | #18 | imdb.com |
imdb.com only
letterboxd.com only
Market Position · Insight
Each has untapped markets the other serves: imdb.com could expand into Brazil, France, while letterboxd.com could target India, Germany.
Key Takeaways
- •letterboxd.com is growing +19% while imdb.com grows +12%. At current trajectory, letterboxd.com could close the traffic gap within 9 months.
- •imdb.com acquires users primarily through Search (65%), while letterboxd.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — letterboxd.com's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •imdb.com receives 9.3x more monthly traffic than letterboxd.com (648.3M vs 69.6M).
- •Both are growing, with letterboxd.com accelerating faster at +19% vs +12%.
- •letterboxd.com keeps visitors significantly longer (6m57s avg session vs imdb.com's 2m36s), suggesting deeper product engagement or stickier content.
- •letterboxd.com has a 10 percentage point lower bounce rate (26% vs 36%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026