flashscore.com vs premierleague.com
Market traction comparison · Updated Jul 2026
| flashscore.com | premierleague.com | Leads | |
|---|---|---|---|
| Monthly Visits | 47.3M | 13.5M | flashscore.com |
| Bounce Rate | 41.3% | 44.1% | flashscore.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 12m | 29y 1m | premierleague.com |
flashscore.com leads in 2 of 4 dimensions, while premierleague.com leads in 1.
Growth Momentum
| flashscore.com | premierleague.com | Leads | |
|---|---|---|---|
| Monthly Visits | 47.3M | 13.5M | flashscore.com |
| MoM Change | -12% | +50% | premierleague.com |
| Avg. Session | 6m52s | 4m27s | flashscore.com |
| Pages / Visit | 6.3 | 4.1 | flashscore.com |
Growth Momentum · Insight
premierleague.com is growing faster (+50%) but visitors stay 1.5x shorter (4m27s vs 6m52s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| flashscore.com | premierleague.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 75% | Search 44% | |
| Bounce Rate | 41.3% | 44.1% | flashscore.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
flashscore.com acquires users primarily through Direct (75%), while premierleague.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — flashscore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while premierleague.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| flashscore.com | premierleague.com | Leads | |
|---|---|---|---|
| Domain Age | 23y 12m | 29y 1m | premierleague.com |
| Registered | Sep 2002 | Jul 1997 | |
| Expires | Sep 2032 | Jul 2034 |
Business Maturity · Insight
premierleague.com has been in the market for over a decade, indicating established presence.
Market Position
| flashscore.com | premierleague.com | Leads | |
|---|---|---|---|
| Global Rank | #931 | #4.2K | flashscore.com |
| Category Rank | #7 | #3 | premierleague.com |
flashscore.com only
premierleague.com only
Market Position · Insight
Each has untapped markets the other serves: flashscore.com could expand into Australia, Norway, India, while premierleague.com could target Georgia, Indonesia, Serbia.
Key Takeaways
- •flashscore.com is losing traffic (-12%) despite 47.3M monthly visits. premierleague.com's +50% growth puts it on a trajectory to overtake.
- •premierleague.com is growing faster (+50%) but visitors stay 1.5x shorter (4m27s vs 6m52s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •flashscore.com acquires users primarily through Direct (75%), while premierleague.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — flashscore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while premierleague.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •flashscore.com receives 3.5x more monthly traffic than premierleague.com (47.3M vs 13.5M).
- •premierleague.com is growing (+50%) while flashscore.com is declining (-12%).
- •flashscore.com keeps visitors significantly longer (6m52s avg session vs premierleague.com's 4m27s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026