premierleague.com vs thesun.co.uk

Market traction comparison · Updated Jul 2026

premierleague.com faviconpremierleague.com
VS
thesun.co.uk faviconthesun.co.uk
 premierleague.comthesun.co.ukLeads
Monthly Visits13.5M62.0Mthesun.co.uk
Bounce Rate44.1%48.5%premierleague.com
SEO & Keywords3030Tie
Domain Age29y 1m29y 3mthesun.co.uk

thesun.co.uk leads in 2 of 4 dimensions, while premierleague.com leads in 1.

Growth Momentum

Growth Momentum
premierleague.comthesun.co.uk
 premierleague.comthesun.co.ukLeads
Monthly Visits13.5M62.0Mthesun.co.uk
MoM Change+50%+20%premierleague.com
Avg. Session4m27s2m09spremierleague.com
Pages / Visit4.12.1premierleague.com

Growth Momentum · Insight

premierleague.com is growing +50% while thesun.co.uk grows +20%. At current trajectory, premierleague.com could close the traffic gap within 9 months.

Acquisition Strategy

 premierleague.comthesun.co.ukLeads
Primary ChannelSearch 44%Search 47%
Bounce Rate44.1%48.5%premierleague.com
SEO & Keywords3030
premierleague.com
Search 44%Direct 42%Social 7%Referral 4%Email 2%
thesun.co.uk
Search 47%Direct 37%Social 10%Referral 3%Email 3%
SearchDirectSocialReferralPaidEmail
22
8
22
premierleague.com OnlySharedthesun.co.uk Only

Keyword Overlap Rate: 15%

Acquisition Strategy · Insight

premierleague.com acquires users primarily through Search (44%), while thesun.co.uk relies on Search (47%). This reflects fundamentally different go-to-market strategies — premierleague.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thesun.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 premierleague.comthesun.co.ukLeads
Domain Age29y 1m29y 3mthesun.co.uk
RegisteredJul 1997May 1997
ExpiresJul 2034May 2026

Business Maturity · Insight

thesun.co.uk has been in the market for over a decade, indicating established presence.

Market Position

 premierleague.comthesun.co.ukLeads
Global Rank#4.2K#1.0Kthesun.co.uk
Category Rank#3#8premierleague.com
premierleague.comthesun.co.uk
🇬🇧 United Kingdom
32%
59%
🇺🇸 United States
14%
13%
🇦🇺 Australia
5%
2%

premierleague.com only

🌐 Norway 2%🇮🇳 India 2%

thesun.co.uk only

🇨🇦 Canada 3%🇩🇪 Germany 2%

Market Position · Insight

Each has untapped markets the other serves: premierleague.com could expand into Canada, Germany, while thesun.co.uk could target Norway, India.

Key Takeaways

  • premierleague.com is growing +50% while thesun.co.uk grows +20%. At current trajectory, premierleague.com could close the traffic gap within 9 months.
  • premierleague.com acquires users primarily through Search (44%), while thesun.co.uk relies on Search (47%). This reflects fundamentally different go-to-market strategies — premierleague.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thesun.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • thesun.co.uk receives 4.6x more monthly traffic than premierleague.com (62.0M vs 13.5M).
  • Both are growing, with premierleague.com accelerating faster at +50% vs +20%.
  • premierleague.com keeps visitors significantly longer (4m27s avg session vs thesun.co.uk's 2m09s), suggesting deeper product engagement or stickier content.
  • They share 8 keywords (15% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026