gizmodo.com vs vulture.com
Market traction comparison · Updated Jul 2026
| gizmodo.com | vulture.com | Leads | |
|---|---|---|---|
| Monthly Visits | 14.1M | 6.4M | gizmodo.com |
| Bounce Rate | 51.0% | 52.1% | gizmodo.com |
| SEO & Keywords | 30 | 29 | gizmodo.com |
| Domain Age | 24y 2m | 22y 1m | gizmodo.com |
gizmodo.com leads in 4 of 4 dimensions, while vulture.com leads in 0.
Growth Momentum
| gizmodo.com | vulture.com | Leads | |
|---|---|---|---|
| Monthly Visits | 14.1M | 6.4M | gizmodo.com |
| MoM Change | -1% | +6% | vulture.com |
| Avg. Session | 1m28s | 1m46s | vulture.com |
| Pages / Visit | 2.0 | 1.9 | gizmodo.com |
Growth Momentum · Insight
gizmodo.com is losing traffic (-1%) despite 14.1M monthly visits. vulture.com's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| gizmodo.com | vulture.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 59% | Direct 50% | |
| Bounce Rate | 51.0% | 52.1% | gizmodo.com |
| SEO & Keywords | 30 | 29 | gizmodo.com |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
gizmodo.com acquires users primarily through Direct (59%), while vulture.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — gizmodo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while gizmodo.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| gizmodo.com | vulture.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 2m | 22y 1m | gizmodo.com |
| Registered | Jul 2002 | Jul 2004 | |
| Expires | Jul 2026 | Jul 2026 |
Business Maturity · Insight
gizmodo.com has been in the market for over a decade, indicating established presence.
Market Position
| gizmodo.com | vulture.com | Leads | |
|---|---|---|---|
| Global Rank | #5.4K | #12.3K | gizmodo.com |
| Category Rank | #61 | #35 | vulture.com |
gizmodo.com only
vulture.com only
Market Position · Insight
Each has untapped markets the other serves: gizmodo.com could expand into Australia, Germany, while vulture.com could target Spain, Mexico.
Key Takeaways
- •gizmodo.com is losing traffic (-1%) despite 14.1M monthly visits. vulture.com's +6% growth puts it on a trajectory to overtake.
- •gizmodo.com acquires users primarily through Direct (59%), while vulture.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — gizmodo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while gizmodo.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •gizmodo.com receives 2.2x more monthly traffic than vulture.com (14.1M vs 6.4M).
- •vulture.com is growing (+6%) while gizmodo.com is declining (-1%).
- •With only 9% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026