goodreads.com vs penguinrandomhouse.com
Market traction comparison · Updated Jul 2026
| goodreads.com | penguinrandomhouse.com | Leads | |
|---|---|---|---|
| Monthly Visits | 90.6M | 5.5M | goodreads.com |
| Bounce Rate | 44.9% | 62.5% | goodreads.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 9m | 13y 10m | goodreads.com |
goodreads.com leads in 3 of 4 dimensions, while penguinrandomhouse.com leads in 0.
Growth Momentum
| goodreads.com | penguinrandomhouse.com | Leads | |
|---|---|---|---|
| Monthly Visits | 90.6M | 5.5M | goodreads.com |
| MoM Change | +10% | +10% | — |
| Avg. Session | 4m52s | 1m10s | goodreads.com |
| Pages / Visit | 5.3 | 1.8 | goodreads.com |
Growth Momentum · Insight
goodreads.com receives 16.4x more monthly traffic than penguinrandomhouse.com (90.6M vs 5.5M).
Acquisition Strategy
| goodreads.com | penguinrandomhouse.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 47% | Search 57% | |
| Bounce Rate | 44.9% | 62.5% | goodreads.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 46%
| Keyword | Volume | goodreads.com | penguinrandomhouse.com |
|---|---|---|---|
| project hail mary | 808.7K | #8 | #9 |
| 48 laws of power | 81.5K | #3 | #8 |
| mindset | 39.5K | #8 | #9 |
| the 48 laws of power | 22.6K | #8 | #9 |
| self help books | 16.5K | #1 | #4 |
| give and take | 9.7K | #4 | #6 |
| the art of spending money | 8.9K | #5 | #4 |
| cal newport books | 5.9K | #2 | #8 |
| gliff | 1.9K | #4 | #2 |
| a book | 1.1K | #4 | #8 |
Acquisition Strategy · Insight
goodreads.com acquires users primarily through Search (47%), while penguinrandomhouse.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — goodreads.com's higher direct traffic suggests stronger brand recognition or product-led growth, while penguinrandomhouse.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| goodreads.com | penguinrandomhouse.com | Leads | |
|---|---|---|---|
| Domain Age | 23y 9m | 13y 10m | goodreads.com |
| Registered | Dec 2002 | Oct 2012 | |
| Expires | Dec 2026 | Oct 2027 |
Business Maturity · Insight
goodreads.com has been in the market for over a decade, indicating established presence.
Market Position
| goodreads.com | penguinrandomhouse.com | Leads | |
|---|---|---|---|
| Global Rank | #373 | #13.6K | goodreads.com |
| Category Rank | #1 | #18 | goodreads.com |
goodreads.com only
penguinrandomhouse.com only
Market Position · Insight
Each has untapped markets the other serves: goodreads.com could expand into India, while penguinrandomhouse.com could target Spain.
Key Takeaways
- •goodreads.com receives 16.4x more monthly traffic than penguinrandomhouse.com (90.6M vs 5.5M).
- •goodreads.com acquires users primarily through Search (47%), while penguinrandomhouse.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — goodreads.com's higher direct traffic suggests stronger brand recognition or product-led growth, while penguinrandomhouse.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •goodreads.com receives 16.4x more monthly traffic than penguinrandomhouse.com (90.6M vs 5.5M).
- •goodreads.com keeps visitors significantly longer (4m52s avg session vs penguinrandomhouse.com's 1m10s), suggesting deeper product engagement or stickier content.
- •goodreads.com has a 18 percentage point lower bounce rate (45% vs 62%), indicating better landing page relevance or more targeted traffic.
- •They share 19 keywords (46% overlap), indicating direct search competition.
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Report based on data from July 2026