goodreads.com vs variety.com
Market traction comparison · Updated Jul 2026
| goodreads.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 90.6M | 39.5M | goodreads.com |
| Bounce Rate | 44.9% | 50.8% | goodreads.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 9m | 29y 11m | variety.com |
goodreads.com leads in 2 of 4 dimensions, while variety.com leads in 1.
Growth Momentum
| goodreads.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 90.6M | 39.5M | goodreads.com |
| MoM Change | +10% | +19% | variety.com |
| Avg. Session | 4m52s | 1m27s | goodreads.com |
| Pages / Visit | 5.3 | 2.8 | goodreads.com |
Growth Momentum · Insight
variety.com is growing faster (+19%) but visitors stay 3.3x shorter (1m27s vs 4m52s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| goodreads.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 47% | Direct 45% | |
| Bounce Rate | 44.9% | 50.8% | goodreads.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
goodreads.com acquires users primarily through Search (47%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while goodreads.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| goodreads.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 23y 9m | 29y 11m | variety.com |
| Registered | Dec 2002 | Sep 1996 | |
| Expires | Dec 2026 | Sep 2026 |
Business Maturity · Insight
variety.com has been in the market for over a decade, indicating established presence.
Market Position
| goodreads.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #373 | #1.3K | goodreads.com |
| Category Rank | #1 | #35 | goodreads.com |
goodreads.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: goodreads.com could expand into Germany, France, while variety.com could target Australia, Spain.
Key Takeaways
- •variety.com is growing +19% while goodreads.com grows +10%. At current trajectory, variety.com could close the traffic gap within 33 months.
- •variety.com is growing faster (+19%) but visitors stay 3.3x shorter (1m27s vs 4m52s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •goodreads.com acquires users primarily through Search (47%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while goodreads.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •goodreads.com receives 2.3x more monthly traffic than variety.com (90.6M vs 39.5M).
- •Both are growing, with variety.com accelerating faster at +19% vs +10%.
- •goodreads.com keeps visitors significantly longer (4m52s avg session vs variety.com's 1m27s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026