gtmetrix.com vs web.dev
Market traction comparison · Updated Jul 2026
| gtmetrix.com | web.dev | Leads | |
|---|---|---|---|
| Monthly Visits | 596.6K | 6.6M | web.dev |
| Bounce Rate | 27.9% | 26.0% | web.dev |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 16y 8m | 7y 10m | gtmetrix.com |
web.dev leads in 2 of 4 dimensions, while gtmetrix.com leads in 1.
Growth Momentum
| gtmetrix.com | web.dev | Leads | |
|---|---|---|---|
| Monthly Visits | 596.6K | 6.6M | web.dev |
| MoM Change | -1% | +1% | web.dev |
| Avg. Session | 2m13s | 6m11s | web.dev |
| Pages / Visit | 3.4 | 7.2 | web.dev |
Growth Momentum · Insight
gtmetrix.com is losing traffic (-1%) despite 596.6K monthly visits. web.dev's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| gtmetrix.com | web.dev | Leads | |
|---|---|---|---|
| Primary Channel | Direct 49% | Direct 51% | |
| Bounce Rate | 27.9% | 26.0% | web.dev |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | gtmetrix.com | web.dev |
|---|---|---|---|
| website speed test | 230.0K | #3 | #1 |
| site health checker | 2.3K | #5 | #2 |
Acquisition Strategy · Insight
gtmetrix.com acquires users primarily through Direct (49%), while web.dev relies on Direct (51%). This reflects fundamentally different go-to-market strategies — web.dev's higher direct traffic suggests stronger brand recognition or product-led growth, while gtmetrix.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| gtmetrix.com | web.dev | Leads | |
|---|---|---|---|
| Domain Age | 16y 8m | 7y 10m | gtmetrix.com |
| Registered | Dec 2009 | Oct 2018 | |
| Expires | Dec 2026 | Oct 2026 |
Business Maturity · Insight
gtmetrix.com has been in the market for over a decade, indicating established presence.
Market Position
| gtmetrix.com | web.dev | Leads | |
|---|---|---|---|
| Global Rank | #78.8K | #6.5K | web.dev |
| Category Rank | #270 | #127 | web.dev |
gtmetrix.com only
web.dev only
Market Position · Insight
Each has untapped markets the other serves: gtmetrix.com could expand into Pakistan, while web.dev could target Indonesia.
Key Takeaways
- •gtmetrix.com is losing traffic (-1%) despite 596.6K monthly visits. web.dev's +1% growth puts it on a trajectory to overtake.
- •gtmetrix.com acquires users primarily through Direct (49%), while web.dev relies on Direct (51%). This reflects fundamentally different go-to-market strategies — web.dev's higher direct traffic suggests stronger brand recognition or product-led growth, while gtmetrix.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •web.dev receives 11.0x more monthly traffic than gtmetrix.com (6.6M vs 596.6K).
- •web.dev is growing (+1%) while gtmetrix.com is declining (-1%).
- •web.dev keeps visitors significantly longer (6m11s avg session vs gtmetrix.com's 2m13s), suggesting deeper product engagement or stickier content.
- •With only 0% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026