web.dev vs webpagetest.org
Market traction comparison · Updated Jul 2026
| web.dev | webpagetest.org | Leads | |
|---|---|---|---|
| Monthly Visits | 6.6M | 262.7K | web.dev |
| Bounce Rate | 26.0% | 50.2% | web.dev |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 7y 10m | — |
web.dev leads in 2 of 3 dimensions, while webpagetest.org leads in 0.
Growth Momentum
| web.dev | webpagetest.org | Leads | |
|---|---|---|---|
| Monthly Visits | 6.6M | 262.7K | web.dev |
| MoM Change | +1% | +7% | webpagetest.org |
| Avg. Session | 6m11s | 3m13s | web.dev |
| Pages / Visit | 7.2 | 1.9 | web.dev |
Growth Momentum · Insight
web.dev receives 25.0x more monthly traffic than webpagetest.org (6.6M vs 262.7K).
Acquisition Strategy
| web.dev | webpagetest.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 51% | Direct 58% | |
| Bounce Rate | 26.0% | 50.2% | web.dev |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | web.dev | webpagetest.org |
|---|---|---|---|
| website speed test | 230.0K | #1 | #7 |
| site health checker | 2.3K | #2 | #6 |
Acquisition Strategy · Insight
web.dev acquires users primarily through Direct (51%), while webpagetest.org relies on Direct (58%). This reflects fundamentally different go-to-market strategies — webpagetest.org's higher direct traffic suggests stronger brand recognition or product-led growth, while webpagetest.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| web.dev | webpagetest.org | Leads | |
|---|---|---|---|
| Domain Age | 7y 10m | — | |
| Registered | Oct 2018 | — | |
| Expires | Oct 2026 | — |
Market Position
| web.dev | webpagetest.org | Leads | |
|---|---|---|---|
| Global Rank | #6.5K | #202.3K | web.dev |
| Category Rank | #127 | #443 | web.dev |
web.dev only
webpagetest.org only
Market Position · Insight
Each has untapped markets the other serves: web.dev could expand into Czechia, Germany, while webpagetest.org could target Pakistan, United Kingdom.
Key Takeaways
- •web.dev receives 25.0x more monthly traffic than webpagetest.org (6.6M vs 262.7K).
- •web.dev acquires users primarily through Direct (51%), while webpagetest.org relies on Direct (58%). This reflects fundamentally different go-to-market strategies — webpagetest.org's higher direct traffic suggests stronger brand recognition or product-led growth, while webpagetest.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •web.dev receives 25.0x more monthly traffic than webpagetest.org (6.6M vs 262.7K).
- •Both are growing, with webpagetest.org accelerating faster at +7% vs +1%.
- •web.dev keeps visitors significantly longer (6m11s avg session vs webpagetest.org's 3m13s), suggesting deeper product engagement or stickier content.
- •web.dev has a 24 percentage point lower bounce rate (26% vs 50%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026