headway.co vs makeheadway.com
Market traction comparison · Updated Jul 2026
| headway.co | makeheadway.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.8M | 1.3M | headway.co |
| Bounce Rate | 33.6% | 51.7% | headway.co |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 16y 5m |
headway.co leads in 2 of 3 dimensions, while makeheadway.com leads in 0.
Growth Momentum
| headway.co | makeheadway.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.8M | 1.3M | headway.co |
| MoM Change | +4% | -8% | headway.co |
| Avg. Session | 4m54s | 1m36s | headway.co |
| Pages / Visit | 5.8 | 3.1 | headway.co |
Growth Momentum · Insight
makeheadway.com is losing traffic (-8%) despite 1.3M monthly visits. headway.co's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| headway.co | makeheadway.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 60% | Search 37% | |
| Bounce Rate | 33.6% | 51.7% | headway.co |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 900%
Acquisition Strategy · Insight
headway.co acquires users primarily through Direct (60%), while makeheadway.com relies on Search (37%). This reflects fundamentally different go-to-market strategies — headway.co's higher direct traffic suggests stronger brand recognition or product-led growth, while makeheadway.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| headway.co | makeheadway.com | Leads | |
|---|---|---|---|
| Domain Age | — | 16y 5m | |
| Registered | — | Mar 2010 | |
| Expires | — | Mar 2027 |
Market Position
| headway.co | makeheadway.com | Leads | |
|---|---|---|---|
| Global Rank | #5.7K | #40.9K | headway.co |
| Category Rank | #4 | #967 | headway.co |
headway.co only
makeheadway.com only
Market Position · Insight
headway.co is heavily concentrated in United States (99%), creating dependency risk on a single market. makeheadway.com has a more diversified audience.
Each has untapped markets the other serves: headway.co could expand into Taiwan, India, Czechia, while makeheadway.com could target United Kingdom, Germany, Dominican Republic.
Key Takeaways
- •makeheadway.com is losing traffic (-8%) despite 1.3M monthly visits. headway.co's +4% growth puts it on a trajectory to overtake.
- •headway.co acquires users primarily through Direct (60%), while makeheadway.com relies on Search (37%). This reflects fundamentally different go-to-market strategies — headway.co's higher direct traffic suggests stronger brand recognition or product-led growth, while makeheadway.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •headway.co receives 6.6x more monthly traffic than makeheadway.com (8.8M vs 1.3M).
- •headway.co is growing (+4%) while makeheadway.com is declining (-8%).
- •headway.co keeps visitors significantly longer (4m54s avg session vs makeheadway.com's 1m36s), suggesting deeper product engagement or stickier content.
- •headway.co has a 18 percentage point lower bounce rate (34% vs 52%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026