headway.co

Visit Website

Medium Opportunity · 47/100

—Domain Age

8.8M+4%Monthly Visits

Direct 60%United States 99%Primary Channel

3Competitors

Product Identity

About

find therapists near you who accept insurance. we'll help you find the right fit—and save you money. get started today with online or in-person sessions.

Categoryhealth/mental_health

Growth Profile

Monthly Visits

8,849,639

↑3.6% vs last month

Bounce Rate

33.6%

Pages / Visit

5.8

Avg. Session

4m 54s

#5,691Global Rank

#1,118Country Rank (840)

#4Category Rank · Mental_Health

Traffic Trend

↑3.6%

Growth Profile · Insight

Traffic is stable with high browsing depth (5.8 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

18.8%

Direct

59.6%

Social

2.5%

Referral

4.6%

Paid

0.0%

13.8%

Gen AI

0.6%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

98.6%

Top 3 countries account for 98.8% of traffic — high geographic concentration

Top Keywords

Keyword
headway	143.7K	$2.50	$160.5K
grow therapy	101.7K	$3.25	$11.2K
headway login	66.7K	$2.22	$83.1K
headway provider login	10.4K	$4.78	$14.2K
headway log in	6.3K	$3.91	$9.0K

SERP Rankings

Keyword			Ranking URL
soap notes	#3	📄	headway.co/resources/soap-note	13,420	$3.13
soap note	#3	📄	headway.co/resources/soap-note	5,450	$3.80
soap notes examples	#4	📄	headway.co/resources/soap-note	1,540	$2.86
soap format	#4	📄	headway.co/resources/soap-note	1,030	$1.88

Acquisition Engine · Insight

Direct is the primary acquisition channel (60%), ranking for 5 keywords with traffic concentrated in United States (99%). Heavy reliance on one channel creates vulnerability.

How does headway.co actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.