heap.io vs similarweb.com
Market traction comparison · Updated Jul 2026
| heap.io | similarweb.com | Leads | |
|---|---|---|---|
| Monthly Visits | 117.7K | 8.0M | similarweb.com |
| Bounce Rate | 38.9% | 45.6% | heap.io |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 14y 8m | 18y 4m | similarweb.com |
similarweb.com leads in 2 of 4 dimensions, while heap.io leads in 1.
Growth Momentum
| heap.io | similarweb.com | Leads | |
|---|---|---|---|
| Monthly Visits | 117.7K | 8.0M | similarweb.com |
| MoM Change | -8% | -5% | similarweb.com |
| Avg. Session | 0m32s | 1m31s | similarweb.com |
| Pages / Visit | 1.9 | 3.3 | similarweb.com |
Growth Momentum · Insight
similarweb.com receives 67.7x more monthly traffic than heap.io (8.0M vs 117.7K).
Acquisition Strategy
| heap.io | similarweb.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 47% | Search 57% | |
| Bounce Rate | 38.9% | 45.6% | heap.io |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
heap.io acquires users primarily through Direct (47%), while similarweb.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — heap.io's higher direct traffic suggests stronger brand recognition or product-led growth, while similarweb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| heap.io | similarweb.com | Leads | |
|---|---|---|---|
| Domain Age | 14y 8m | 18y 4m | similarweb.com |
| Registered | Dec 2011 | Apr 2008 | |
| Expires | Dec 2026 | Apr 2026 |
Business Maturity · Insight
similarweb.com has been in the market for over a decade, indicating established presence.
Market Position
| heap.io | similarweb.com | Leads | |
|---|---|---|---|
| Global Rank | #357.4K | #7.1K | similarweb.com |
| Category Rank | #541 | #18 | similarweb.com |
heap.io only
similarweb.com only
Market Position · Insight
Each has untapped markets the other serves: heap.io could expand into Pakistan, United Kingdom, while similarweb.com could target Nigeria, Vietnam.
Key Takeaways
- •similarweb.com receives 67.7x more monthly traffic than heap.io (8.0M vs 117.7K).
- •heap.io acquires users primarily through Direct (47%), while similarweb.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — heap.io's higher direct traffic suggests stronger brand recognition or product-led growth, while similarweb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •similarweb.com receives 67.7x more monthly traffic than heap.io (8.0M vs 117.7K).
- •similarweb.com keeps visitors significantly longer (1m31s avg session vs heap.io's 0m32s), suggesting deeper product engagement or stickier content.
- •heap.io acquires traffic primarily through Direct (47%), while similarweb.com relies on Search (57%) — fundamentally different acquisition strategies.
- •They share 11 keywords (22% overlap), indicating direct search competition.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026