hk01.com vs hket.com

Market traction comparison · Updated Jul 2026

hk01.com faviconhk01.com
VS
hket.com faviconhket.com
 hk01.comhket.comLeads
Monthly Visits36.7M3.9Mhk01.com
Bounce Rate42.3%58.1%hk01.com
SEO & Keywords3030Tie
Domain Age17y 7m30y 10mhket.com

hk01.com leads in 2 of 4 dimensions, while hket.com leads in 1.

Growth Momentum

Growth Momentum
hk01.comhket.com
 hk01.comhket.comLeads
Monthly Visits36.7M3.9Mhk01.com
MoM Change+4%-3%hk01.com
Avg. Session10m45s2m04shk01.com
Pages / Visit3.63.2hk01.com

Growth Momentum · Insight

hket.com is losing traffic (-3%) despite 3.9M monthly visits. hk01.com's +4% growth puts it on a trajectory to overtake.

Acquisition Strategy

 hk01.comhket.comLeads
Primary ChannelSearch 53%Search 43%
Bounce Rate42.3%58.1%hk01.com
SEO & Keywords3030
hk01.com
Search 53%Direct 32%Social 9%Referral 5%
hket.com
Search 43%Direct 41%Social 11%Referral 4%Email 2%
SearchDirectSocialReferralPaidEmail
25
5
25
hk01.com OnlySharedhket.com Only

Keyword Overlap Rate: 9%

Acquisition Strategy · Insight

hk01.com acquires users primarily through Search (53%), while hket.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — hket.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hk01.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 hk01.comhket.comLeads
Domain Age17y 7m30y 10mhket.com
RegisteredJan 2009Oct 1995
ExpiresJan 2029Oct 2027

Business Maturity · Insight

hket.com has been in the market for over a decade, indicating established presence.

Market Position

 hk01.comhket.comLeads
Global Rank#2.2K#15.6Khk01.com
Category Rank#2#10hk01.com
hk01.comhket.com
🌐 Hong Kong SAR China
70%
81%
🌐 Taiwan
10%
6%
🇺🇸 United States
6%
3%

hk01.com only

🇨🇦 Canada 2%🌐 China 2%

hket.com only

🇸🇬 Singapore 2%🇬🇧 United Kingdom 1%

Market Position · Insight

Each has untapped markets the other serves: hk01.com could expand into Singapore, United Kingdom, while hket.com could target Canada, China.

Key Takeaways

  • hket.com is losing traffic (-3%) despite 3.9M monthly visits. hk01.com's +4% growth puts it on a trajectory to overtake.
  • hk01.com acquires users primarily through Search (53%), while hket.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — hket.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hk01.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • hk01.com receives 9.4x more monthly traffic than hket.com (36.7M vs 3.9M).
  • hk01.com is growing (+4%) while hket.com is declining (-3%).
  • hk01.com keeps visitors significantly longer (10m45s avg session vs hket.com's 2m04s), suggesting deeper product engagement or stickier content.
  • hk01.com has a 16 percentage point lower bounce rate (42% vs 58%), indicating better landing page relevance or more targeted traffic.

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Report based on data from July 2026