hubspot.com vs hubspot.es
Market traction comparison · Updated Jul 2026
| hubspot.com | hubspot.es | Leads | |
|---|---|---|---|
| Monthly Visits | 44.9M | 591.9K | hubspot.com |
| Bounce Rate | 23.0% | 64.2% | hubspot.com |
| SEO & Keywords | 35 | 30 | hubspot.com |
| Domain Age | 21y 7m | — |
hubspot.com leads in 3 of 3 dimensions, while hubspot.es leads in 0.
Growth Momentum
| hubspot.com | hubspot.es | Leads | |
|---|---|---|---|
| Monthly Visits | 44.9M | 591.9K | hubspot.com |
| MoM Change | +5% | -3% | hubspot.com |
| Avg. Session | 16m14s | 1m01s | hubspot.com |
| Pages / Visit | 15.9 | 1.6 | hubspot.com |
Growth Momentum · Insight
hubspot.es is losing traffic (-3%) despite 591.9K monthly visits. hubspot.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| hubspot.com | hubspot.es | Leads | |
|---|---|---|---|
| Primary Channel | Direct 71% | Search 62% | |
| Bounce Rate | 23.0% | 64.2% | hubspot.com |
| SEO & Keywords | 35 | 30 | hubspot.com |
Keyword Overlap Rate: 306%
Acquisition Strategy · Insight
hubspot.com acquires users primarily through Direct (71%), while hubspot.es relies on Search (62%). This reflects fundamentally different go-to-market strategies — hubspot.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hubspot.es's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| hubspot.com | hubspot.es | Leads | |
|---|---|---|---|
| Domain Age | 21y 7m | — | |
| Registered | Feb 2005 | — | |
| Expires | Feb 2027 | — |
Market Position
| hubspot.com | hubspot.es | Leads | |
|---|---|---|---|
| Global Rank | #603 | #110.7K | hubspot.com |
| Category Rank | #2 | #1.2K | hubspot.com |
| PH Upvotes | 20 | — |
Market Position · Insight
Each has untapped markets the other serves: hubspot.com could expand into Mexico, Colombia, Spain, while hubspot.es could target United States, United Kingdom, Japan.
Key Takeaways
- •hubspot.es is losing traffic (-3%) despite 591.9K monthly visits. hubspot.com's +5% growth puts it on a trajectory to overtake.
- •hubspot.com acquires users primarily through Direct (71%), while hubspot.es relies on Search (62%). This reflects fundamentally different go-to-market strategies — hubspot.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hubspot.es's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •hubspot.com receives 75.8x more monthly traffic than hubspot.es (44.9M vs 591.9K).
- •hubspot.com is growing (+5%) while hubspot.es is declining (-3%).
- •hubspot.com keeps visitors significantly longer (16m14s avg session vs hubspot.es's 1m01s), suggesting deeper product engagement or stickier content.
- •hubspot.com has a 41 percentage point lower bounce rate (23% vs 64%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026