huffpost.com vs sfgate.com
Market traction comparison · Updated Jul 2026
| huffpost.com | sfgate.com | Leads | |
|---|---|---|---|
| Monthly Visits | 37.1M | 19.6M | huffpost.com |
| Bounce Rate | 47.4% | 52.9% | huffpost.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 21y 5m | 32y 5m | sfgate.com |
huffpost.com leads in 2 of 4 dimensions, while sfgate.com leads in 1.
Growth Momentum
| huffpost.com | sfgate.com | Leads | |
|---|---|---|---|
| Monthly Visits | 37.1M | 19.6M | huffpost.com |
| MoM Change | -1% | +4% | sfgate.com |
| Avg. Session | 3m26s | 3m41s | sfgate.com |
| Pages / Visit | 2.9 | 2.2 | huffpost.com |
Growth Momentum · Insight
huffpost.com is losing traffic (-1%) despite 37.1M monthly visits. sfgate.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| huffpost.com | sfgate.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 71% | Direct 56% | |
| Bounce Rate | 47.4% | 52.9% | huffpost.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
huffpost.com acquires users primarily through Direct (71%), while sfgate.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — huffpost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sfgate.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| huffpost.com | sfgate.com | Leads | |
|---|---|---|---|
| Domain Age | 21y 5m | 32y 5m | sfgate.com |
| Registered | Mar 2005 | Mar 1994 | |
| Expires | Mar 2028 | Mar 2027 |
Business Maturity · Insight
sfgate.com has been in the market for over a decade, indicating established presence.
Market Position
| huffpost.com | sfgate.com | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #3.5K | huffpost.com |
| Category Rank | #27 | #44 | huffpost.com |
huffpost.com only
sfgate.com only
Market Position · Insight
Each has untapped markets the other serves: huffpost.com could expand into Spain, United Kingdom, while sfgate.com could target Australia, Netherlands.
Key Takeaways
- •huffpost.com is losing traffic (-1%) despite 37.1M monthly visits. sfgate.com's +4% growth puts it on a trajectory to overtake.
- •huffpost.com acquires users primarily through Direct (71%), while sfgate.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — huffpost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sfgate.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •huffpost.com has 1.9x more traffic (37.1M vs 19.6M), though both operate at comparable scale.
- •sfgate.com is growing (+4%) while huffpost.com is declining (-1%).
- •They share 6 keywords (11% overlap), indicating direct search competition.
- •sfgate.com has a 11-year head start in the market.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026