ilovepdf.com vs smallpdf.com
Market traction comparison · Updated Jul 2026
| ilovepdf.com | smallpdf.com | Leads | |
|---|---|---|---|
| Monthly Visits | 274.5M | 45.4M | ilovepdf.com |
| Bounce Rate | 19.8% | 19.1% | smallpdf.com |
| SEO & Keywords | 30 | 35 | smallpdf.com |
| Domain Age | 16y 8m | 13y 6m | ilovepdf.com |
ilovepdf.com leads in 2 of 4 dimensions, while smallpdf.com leads in 2.
Growth Momentum
| ilovepdf.com | smallpdf.com | Leads | |
|---|---|---|---|
| Monthly Visits | 274.5M | 45.4M | ilovepdf.com |
| MoM Change | -2% | -2% | — |
| Avg. Session | 4m43s | 3m20s | ilovepdf.com |
| Pages / Visit | 4.5 | 4.2 | ilovepdf.com |
Growth Momentum · Insight
ilovepdf.com receives 6.1x more monthly traffic than smallpdf.com (274.5M vs 45.4M).
Acquisition Strategy
| ilovepdf.com | smallpdf.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 68% | Search 71% | |
| Bounce Rate | 19.8% | 19.1% | smallpdf.com |
| SEO & Keywords | 30 | 35 | smallpdf.com |
Keyword Overlap Rate: 0%
| Keyword | Volume | ilovepdf.com | smallpdf.com |
|---|---|---|---|
| pdf to word | 6.6M | #1 | #3 |
| jpg to pdf | 5.0M | #1 | #3 |
| pdf to jpg | 4.3M | #1 | #3 |
| merge pdf | 3.0M | #1 | #3 |
| compress pdf | 2.6M | #1 | #3 |
| pdf editor | 2.4M | #5 | #4 |
| pdf compressor | 1.6M | #3 | #2 |
| image to pdf | 1.5M | #1 | #4 |
| 1.3M | #3 | #10 | |
| pdf to word converter | 1.3M | #1 | #3 |
Acquisition Strategy · Insight
ilovepdf.com acquires users primarily through Search (68%), while smallpdf.com relies on Search (71%). This reflects fundamentally different go-to-market strategies — ilovepdf.com's higher direct traffic suggests stronger brand recognition or product-led growth, while smallpdf.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ilovepdf.com | smallpdf.com | Leads | |
|---|---|---|---|
| Domain Age | 16y 8m | 13y 6m | ilovepdf.com |
| Registered | Dec 2009 | Feb 2013 | |
| Expires | Dec 2029 | Feb 2030 |
Business Maturity · Insight
ilovepdf.com has been in the market for over a decade, indicating established presence.
Market Position
| ilovepdf.com | smallpdf.com | Leads | |
|---|---|---|---|
| Global Rank | #119 | #959 | ilovepdf.com |
| Category Rank | #4 | #17 | ilovepdf.com |
| PH Upvotes | — | 0 |
ilovepdf.com only
smallpdf.com only
Market Position · Insight
Each has untapped markets the other serves: ilovepdf.com could expand into Russia, Vietnam, United States, while smallpdf.com could target Brazil, Colombia, Japan.
Key Takeaways
- •ilovepdf.com receives 6.1x more monthly traffic than smallpdf.com (274.5M vs 45.4M).
- •ilovepdf.com acquires users primarily through Search (68%), while smallpdf.com relies on Search (71%). This reflects fundamentally different go-to-market strategies — ilovepdf.com's higher direct traffic suggests stronger brand recognition or product-led growth, while smallpdf.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ilovepdf.com receives 6.1x more monthly traffic than smallpdf.com (274.5M vs 45.4M).
- •With only 0% keyword overlap, they target largely different search audiences.
- •ilovepdf.com has a 3-year head start in the market.
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Report based on data from July 2026