letterboxd.com vs variety.com
Market traction comparison · Updated Jul 2026
| letterboxd.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 69.6M | 39.5M | letterboxd.com |
| Bounce Rate | 26.0% | 50.8% | letterboxd.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 17y 8m | 29y 11m | variety.com |
letterboxd.com leads in 2 of 4 dimensions, while variety.com leads in 1.
Growth Momentum
| letterboxd.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 69.6M | 39.5M | letterboxd.com |
| MoM Change | +19% | +19% | — |
| Avg. Session | 6m57s | 1m27s | letterboxd.com |
| Pages / Visit | 11.2 | 2.8 | letterboxd.com |
Growth Momentum · Insight
letterboxd.com receives 1.8x more monthly traffic than variety.com (69.6M vs 39.5M).
Acquisition Strategy
| letterboxd.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 66% | Direct 45% | |
| Bounce Rate | 26.0% | 50.8% | letterboxd.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
letterboxd.com acquires users primarily through Direct (66%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — letterboxd.com's higher direct traffic suggests stronger brand recognition or product-led growth, while variety.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| letterboxd.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 17y 8m | 29y 11m | variety.com |
| Registered | Jan 2009 | Sep 1996 | |
| Expires | Jan 2028 | Sep 2026 |
Business Maturity · Insight
variety.com has been in the market for over a decade, indicating established presence.
Market Position
| letterboxd.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #374 | #1.3K | letterboxd.com |
| Category Rank | #18 | #35 | letterboxd.com |
letterboxd.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: letterboxd.com could expand into Germany, while variety.com could target Brazil.
Key Takeaways
- •letterboxd.com receives 1.8x more monthly traffic than variety.com (69.6M vs 39.5M).
- •letterboxd.com acquires users primarily through Direct (66%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — letterboxd.com's higher direct traffic suggests stronger brand recognition or product-led growth, while variety.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •letterboxd.com has 1.8x more traffic (69.6M vs 39.5M), though both operate at comparable scale.
- •letterboxd.com keeps visitors significantly longer (6m57s avg session vs variety.com's 1m27s), suggesting deeper product engagement or stickier content.
- •letterboxd.com has a 25 percentage point lower bounce rate (26% vs 51%), indicating better landing page relevance or more targeted traffic.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026