independent.co.uk vs thehill.com
Market traction comparison · Updated Jul 2026
| independent.co.uk | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 65.6M | 42.2M | independent.co.uk |
| Bounce Rate | 58.9% | 60.4% | independent.co.uk |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 31y 4m |
independent.co.uk leads in 2 of 3 dimensions, while thehill.com leads in 0.
Growth Momentum
| independent.co.uk | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 65.6M | 42.2M | independent.co.uk |
| MoM Change | +9% | +31% | thehill.com |
| Avg. Session | 2m08s | 2m58s | thehill.com |
| Pages / Visit | 2.0 | 1.9 | independent.co.uk |
Growth Momentum · Insight
thehill.com is growing +31% while independent.co.uk grows +9%. At current trajectory, thehill.com could close the traffic gap within 3 months.
Acquisition Strategy
| independent.co.uk | thehill.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 49% | Direct 41% | |
| Bounce Rate | 58.9% | 60.4% | independent.co.uk |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
independent.co.uk acquires users primarily through Search (49%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while independent.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| independent.co.uk | thehill.com | Leads | |
|---|---|---|---|
| Domain Age | — | 31y 4m | |
| Registered | — | Apr 1995 | |
| Expires | — | Apr 2026 |
Market Position
| independent.co.uk | thehill.com | Leads | |
|---|---|---|---|
| Global Rank | #949 | #1.8K | independent.co.uk |
| Category Rank | #9 | #26 | independent.co.uk |
Key Takeaways
- •thehill.com is growing +31% while independent.co.uk grows +9%. At current trajectory, thehill.com could close the traffic gap within 3 months.
- •independent.co.uk acquires users primarily through Search (49%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while independent.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •independent.co.uk has 1.6x more traffic (65.6M vs 42.2M), though both operate at comparable scale.
- •Both are growing, with thehill.com accelerating faster at +31% vs +9%.
- •independent.co.uk acquires traffic primarily through Search (49%), while thehill.com relies on Direct (41%) — fundamentally different acquisition strategies.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026