nbcnews.com vs thehill.com
Market traction comparison · Updated Jul 2026
| nbcnews.com | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 42.2M | nbcnews.com |
| Bounce Rate | 72.2% | 60.4% | thehill.com |
| SEO & Keywords | 20 | 30 | thehill.com |
| Domain Age | 29y 2m | 31y 4m | thehill.com |
thehill.com leads in 3 of 4 dimensions, while nbcnews.com leads in 1.
Growth Momentum
| nbcnews.com | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 42.2M | nbcnews.com |
| MoM Change | -26% | +31% | thehill.com |
| Avg. Session | 1m20s | 2m58s | thehill.com |
| Pages / Visit | 1.6 | 1.9 | thehill.com |
Growth Momentum · Insight
nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. thehill.com's +31% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nbcnews.com | thehill.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Direct 41% | |
| Bounce Rate | 72.2% | 60.4% | thehill.com |
| SEO & Keywords | 20 | 30 | thehill.com |
Keyword Overlap Rate: 9%
| Keyword | Volume | nbcnews.com | thehill.com |
|---|---|---|---|
| the news | 60.2K | #3 | #8 |
Acquisition Strategy · Insight
nbcnews.com acquires users primarily through Search (44%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — nbcnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nbcnews.com | thehill.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 2m | 31y 4m | thehill.com |
| Registered | Jun 1997 | Apr 1995 | |
| Expires | Jun 2027 | Apr 2026 |
Business Maturity · Insight
thehill.com has been in the market for over a decade, indicating established presence.
Market Position
| nbcnews.com | thehill.com | Leads | |
|---|---|---|---|
| Global Rank | #1.0K | #1.8K | nbcnews.com |
| Category Rank | #21 | #26 | nbcnews.com |
nbcnews.com only
thehill.com only
Market Position · Insight
Each has untapped markets the other serves: nbcnews.com could expand into Germany, while thehill.com could target India.
Key Takeaways
- •nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. thehill.com's +31% growth puts it on a trajectory to overtake.
- •nbcnews.com acquires users primarily through Search (44%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — nbcnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nbcnews.com has 1.7x more traffic (70.1M vs 42.2M), though both operate at comparable scale.
- •thehill.com is growing (+31%) while nbcnews.com is declining (-26%).
- •thehill.com keeps visitors significantly longer (2m58s avg session vs nbcnews.com's 1m20s), suggesting deeper product engagement or stickier content.
- •thehill.com has a 12 percentage point lower bounce rate (60% vs 72%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026