independent.co.uk vs thetimes.com
Market traction comparison · Updated Jul 2026
| independent.co.uk | thetimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 65.6M | 33.3M | independent.co.uk |
| Bounce Rate | 58.9% | 60.5% | independent.co.uk |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 31y 7m |
independent.co.uk leads in 2 of 3 dimensions, while thetimes.com leads in 0.
Growth Momentum
| independent.co.uk | thetimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 65.6M | 33.3M | independent.co.uk |
| MoM Change | +9% | +18% | thetimes.com |
| Avg. Session | 2m08s | 3m07s | thetimes.com |
| Pages / Visit | 2.0 | 2.5 | thetimes.com |
Growth Momentum · Insight
independent.co.uk receives 2.0x more monthly traffic than thetimes.com (65.6M vs 33.3M).
Acquisition Strategy
| independent.co.uk | thetimes.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 49% | Direct 54% | |
| Bounce Rate | 58.9% | 60.5% | independent.co.uk |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
independent.co.uk acquires users primarily through Search (49%), while thetimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — thetimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while independent.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| independent.co.uk | thetimes.com | Leads | |
|---|---|---|---|
| Domain Age | — | 31y 7m | |
| Registered | — | Jan 1995 | |
| Expires | — | Jan 2027 |
Market Position
| independent.co.uk | thetimes.com | Leads | |
|---|---|---|---|
| Global Rank | #949 | #1.9K | independent.co.uk |
| Category Rank | #9 | #16 | independent.co.uk |
independent.co.uk only
thetimes.com only
Market Position · Insight
Each has untapped markets the other serves: independent.co.uk could expand into Ireland, France, while thetimes.com could target Canada, Australia.
Key Takeaways
- •independent.co.uk receives 2.0x more monthly traffic than thetimes.com (65.6M vs 33.3M).
- •independent.co.uk acquires users primarily through Search (49%), while thetimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — thetimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while independent.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •independent.co.uk has 2.0x more traffic (65.6M vs 33.3M), though both operate at comparable scale.
- •Both are growing, with thetimes.com accelerating faster at +18% vs +9%.
- •independent.co.uk acquires traffic primarily through Search (49%), while thetimes.com relies on Direct (54%) — fundamentally different acquisition strategies.
- •With only 7% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026