theguardian.com vs thetimes.com
Market traction comparison · Updated Jul 2026
| theguardian.com | thetimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 33.3M | theguardian.com |
| Bounce Rate | 47.1% | 60.5% | theguardian.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 2m | 31y 7m | theguardian.com |
theguardian.com leads in 3 of 4 dimensions, while thetimes.com leads in 0.
Growth Momentum
| theguardian.com | thetimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 33.3M | theguardian.com |
| MoM Change | +9% | +18% | thetimes.com |
| Avg. Session | 3m16s | 3m07s | theguardian.com |
| Pages / Visit | 2.5 | 2.5 | theguardian.com |
Growth Momentum · Insight
thetimes.com is growing +18% while theguardian.com grows +9%. At current trajectory, thetimes.com could close the traffic gap within 13 months.
Acquisition Strategy
| theguardian.com | thetimes.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Direct 54% | |
| Bounce Rate | 47.1% | 60.5% | theguardian.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
| Keyword | Volume | theguardian.com | thetimes.com |
|---|---|---|---|
| quentin griffiths | 64.2K | #1 | #7 |
Acquisition Strategy · Insight
theguardian.com acquires users primarily through Direct (52%), while thetimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — thetimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| theguardian.com | thetimes.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 2m | 31y 7m | theguardian.com |
| Registered | Jul 1994 | Jan 1995 | |
| Expires | Jul 2026 | Jan 2027 |
Business Maturity · Insight
theguardian.com has been in the market for over a decade, indicating established presence.
Market Position
| theguardian.com | thetimes.com | Leads | |
|---|---|---|---|
| Global Rank | #154 | #1.9K | theguardian.com |
| Category Rank | #4 | #16 | theguardian.com |
theguardian.com only
thetimes.com only
Market Position · Insight
Each has untapped markets the other serves: theguardian.com could expand into Ireland, France, while thetimes.com could target Australia, Canada.
Key Takeaways
- •thetimes.com is growing +18% while theguardian.com grows +9%. At current trajectory, thetimes.com could close the traffic gap within 13 months.
- •theguardian.com acquires users primarily through Direct (52%), while thetimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — thetimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 9.1x more monthly traffic than thetimes.com (304.5M vs 33.3M).
- •Both are growing, with thetimes.com accelerating faster at +18% vs +9%.
- •theguardian.com has a 13 percentage point lower bounce rate (47% vs 61%), indicating better landing page relevance or more targeted traffic.
- •With only 7% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026