instacart.com vs thestreet.com
Market traction comparison · Updated Jul 2026
| instacart.com | thestreet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 49.1M | 20.3M | instacart.com |
| Bounce Rate | 43.7% | 58.5% | instacart.com |
| SEO & Keywords | 35 | 30 | instacart.com |
| Domain Age | 29y 10m | 29y 1m | instacart.com |
instacart.com leads in 4 of 4 dimensions, while thestreet.com leads in 0.
Growth Momentum
| instacart.com | thestreet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 49.1M | 20.3M | instacart.com |
| MoM Change | +7% | +18% | thestreet.com |
| Avg. Session | 5m01s | 0m51s | instacart.com |
| Pages / Visit | 5.3 | 1.5 | instacart.com |
Growth Momentum · Insight
thestreet.com is growing faster (+18%) but visitors stay 5.8x shorter (0m51s vs 5m01s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| instacart.com | thestreet.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 51% | Direct 45% | |
| Bounce Rate | 43.7% | 58.5% | instacart.com |
| SEO & Keywords | 35 | 30 | instacart.com |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
instacart.com acquires users primarily through Direct (51%), while thestreet.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — instacart.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thestreet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| instacart.com | thestreet.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 10m | 29y 1m | instacart.com |
| Registered | Oct 1996 | Aug 1997 | |
| Expires | Oct 2029 | Aug 2026 |
Business Maturity · Insight
instacart.com has been in the market for over a decade, indicating established presence.
Market Position
| instacart.com | thestreet.com | Leads | |
|---|---|---|---|
| Global Rank | #766 | #4.1K | instacart.com |
| Category Rank | #1 | #8 | instacart.com |
instacart.com only
thestreet.com only
Market Position · Insight
Each has untapped markets the other serves: instacart.com could expand into Thailand, Argentina, Ukraine, while thestreet.com could target Mexico, Philippines, India.
Key Takeaways
- •instacart.com receives 2.4x more monthly traffic than thestreet.com (49.1M vs 20.3M).
- •thestreet.com is growing faster (+18%) but visitors stay 5.8x shorter (0m51s vs 5m01s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •instacart.com acquires users primarily through Direct (51%), while thestreet.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — instacart.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thestreet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •instacart.com receives 2.4x more monthly traffic than thestreet.com (49.1M vs 20.3M).
- •Both are growing, with thestreet.com accelerating faster at +18% vs +7%.
- •instacart.com keeps visitors significantly longer (5m01s avg session vs thestreet.com's 0m51s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026