jotform.com vs retool.com
Market traction comparison · Updated Jul 2026
| jotform.com | retool.com | Leads | |
|---|---|---|---|
| Monthly Visits | 44.9M | 1.9M | jotform.com |
| Bounce Rate | 52.4% | 49.9% | retool.com |
| SEO & Keywords | 35 | 35 | Tie |
| Domain Age | 20y 9m | 28y 10m | retool.com |
retool.com leads in 2 of 4 dimensions, while jotform.com leads in 1.
Growth Momentum
| jotform.com | retool.com | Leads | |
|---|---|---|---|
| Monthly Visits | 44.9M | 1.9M | jotform.com |
| MoM Change | +7% | +14% | retool.com |
| Avg. Session | 3m09s | 5m16s | retool.com |
| Pages / Visit | 3.2 | 4.0 | retool.com |
Growth Momentum · Insight
retool.com is growing +14% while jotform.com grows +7%. At current trajectory, retool.com could close the traffic gap within 15 months.
Acquisition Strategy
| jotform.com | retool.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 74% | |
| Bounce Rate | 52.4% | 49.9% | retool.com |
| SEO & Keywords | 35 | 35 | — |
Keyword Overlap Rate: 52%
Acquisition Strategy · Insight
jotform.com acquires users primarily through Direct (61%), while retool.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — retool.com's higher direct traffic suggests stronger brand recognition or product-led growth, while retool.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| jotform.com | retool.com | Leads | |
|---|---|---|---|
| Domain Age | 20y 9m | 28y 10m | retool.com |
| Registered | Nov 2005 | Oct 1997 | |
| Expires | Nov 2034 | Oct 2029 |
Business Maturity · Insight
retool.com has been in the market for over a decade, indicating established presence.
Market Position
| jotform.com | retool.com | Leads | |
|---|---|---|---|
| Global Rank | #1.2K | #28.7K | jotform.com |
| Category Rank | #2 | #581 | jotform.com |
| PH Upvotes | 493 | 392 | jotform.com |
jotform.com only
retool.com only
Market Position · Insight
Each has untapped markets the other serves: jotform.com could expand into India, Pakistan, while retool.com could target Canada, Philippines.
Key Takeaways
- •retool.com is growing +14% while jotform.com grows +7%. At current trajectory, retool.com could close the traffic gap within 15 months.
- •jotform.com acquires users primarily through Direct (61%), while retool.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — retool.com's higher direct traffic suggests stronger brand recognition or product-led growth, while retool.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •jotform.com receives 23.9x more monthly traffic than retool.com (44.9M vs 1.9M).
- •Both are growing, with retool.com accelerating faster at +14% vs +7%.
- •retool.com keeps visitors significantly longer (5m16s avg session vs jotform.com's 3m09s), suggesting deeper product engagement or stickier content.
- •They share 24 keywords (52% overlap), indicating direct search competition.
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Report based on data from July 2026