kalshi.com vs webull.com
Market traction comparison · Updated Jul 2026
| kalshi.com | webull.com | Leads | |
|---|---|---|---|
| Monthly Visits | 19.4M | 4.5M | kalshi.com |
| Bounce Rate | 31.3% | 41.2% | kalshi.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 10y 11m | 21y 4m | webull.com |
kalshi.com leads in 2 of 4 dimensions, while webull.com leads in 1.
Growth Momentum
| kalshi.com | webull.com | Leads | |
|---|---|---|---|
| Monthly Visits | 19.4M | 4.5M | kalshi.com |
| MoM Change | +11% | -4% | kalshi.com |
| Avg. Session | 10m22s | 4m22s | kalshi.com |
| Pages / Visit | 10.3 | 5.6 | kalshi.com |
Growth Momentum · Insight
webull.com is losing traffic (-4%) despite 4.5M monthly visits. kalshi.com's +11% growth puts it on a trajectory to overtake.
Acquisition Strategy
| kalshi.com | webull.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 56% | Direct 67% | |
| Bounce Rate | 31.3% | 41.2% | kalshi.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
kalshi.com acquires users primarily through Direct (56%), while webull.com relies on Direct (67%). This reflects fundamentally different go-to-market strategies — webull.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kalshi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| kalshi.com | webull.com | Leads | |
|---|---|---|---|
| Domain Age | 10y 11m | 21y 4m | webull.com |
| Registered | Sep 2015 | May 2005 | |
| Expires | Sep 2034 | May 2026 |
Business Maturity · Insight
webull.com has been in the market for over a decade, indicating established presence.
Market Position
| kalshi.com | webull.com | Leads | |
|---|---|---|---|
| Global Rank | #1.8K | #11.0K | kalshi.com |
| Category Rank | #14 | #30 | kalshi.com |
kalshi.com only
webull.com only
Market Position · Insight
Each has untapped markets the other serves: kalshi.com could expand into South Korea, Spain, while webull.com could target Mexico, Brazil.
Key Takeaways
- •webull.com is losing traffic (-4%) despite 4.5M monthly visits. kalshi.com's +11% growth puts it on a trajectory to overtake.
- •kalshi.com acquires users primarily through Direct (56%), while webull.com relies on Direct (67%). This reflects fundamentally different go-to-market strategies — webull.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kalshi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •kalshi.com receives 4.3x more monthly traffic than webull.com (19.4M vs 4.5M).
- •kalshi.com is growing (+11%) while webull.com is declining (-4%).
- •kalshi.com keeps visitors significantly longer (10m22s avg session vs webull.com's 4m22s), suggesting deeper product engagement or stickier content.
- •kalshi.com has a 10 percentage point lower bounce rate (31% vs 41%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026