ballotpedia.org vs kalshi.com
Market traction comparison · Updated Jul 2026
| ballotpedia.org | kalshi.com | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 19.4M | kalshi.com |
| Bounce Rate | 54.6% | 31.3% | kalshi.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 19y 3m | 10y 11m | ballotpedia.org |
kalshi.com leads in 2 of 4 dimensions, while ballotpedia.org leads in 1.
Growth Momentum
| ballotpedia.org | kalshi.com | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 19.4M | kalshi.com |
| MoM Change | -21% | +11% | kalshi.com |
| Avg. Session | 2m37s | 10m22s | kalshi.com |
| Pages / Visit | 2.7 | 10.3 | kalshi.com |
Growth Momentum · Insight
ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. kalshi.com's +11% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ballotpedia.org | kalshi.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 81% | Direct 56% | |
| Bounce Rate | 54.6% | 31.3% | kalshi.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
ballotpedia.org acquires users primarily through Search (81%), while kalshi.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — kalshi.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ballotpedia.org | kalshi.com | Leads | |
|---|---|---|---|
| Domain Age | 19y 3m | 10y 11m | ballotpedia.org |
| Registered | May 2007 | Sep 2015 | |
| Expires | May 2026 | Sep 2034 |
Business Maturity · Insight
ballotpedia.org has been in the market for over a decade, indicating established presence.
Market Position
| ballotpedia.org | kalshi.com | Leads | |
|---|---|---|---|
| Global Rank | #7.0K | #1.8K | kalshi.com |
| Category Rank | #33 | #14 | kalshi.com |
ballotpedia.org only
kalshi.com only
Market Position · Insight
Each has untapped markets the other serves: ballotpedia.org could expand into Mexico, Brazil, while kalshi.com could target Australia, Germany.
Key Takeaways
- •ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. kalshi.com's +11% growth puts it on a trajectory to overtake.
- •ballotpedia.org acquires users primarily through Search (81%), while kalshi.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — kalshi.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •kalshi.com receives 2.2x more monthly traffic than ballotpedia.org (19.4M vs 9.0M).
- •kalshi.com is growing (+11%) while ballotpedia.org is declining (-21%).
- •kalshi.com keeps visitors significantly longer (10m22s avg session vs ballotpedia.org's 2m37s), suggesting deeper product engagement or stickier content.
- •kalshi.com has a 23 percentage point lower bounce rate (31% vs 55%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026