lastwordonsports.com vs tennis.com

Market traction comparison · Updated Jul 2026

lastwordonsports.com faviconlastwordonsports.com
VS
tennis.com favicontennis.com
 lastwordonsports.comtennis.comLeads
Monthly Visits1.2M1.0Mlastwordonsports.com
Bounce Rate54.1%55.3%lastwordonsports.com
SEO & Keywords3030Tie
Domain Age14y 12m30y 2mtennis.com

lastwordonsports.com leads in 2 of 4 dimensions, while tennis.com leads in 1.

Growth Momentum

Growth Momentum
lastwordonsports.comtennis.com
 lastwordonsports.comtennis.comLeads
Monthly Visits1.2M1.0Mlastwordonsports.com
MoM Change-5%-16%lastwordonsports.com
Avg. Session2m00s1m26slastwordonsports.com
Pages / Visit2.33.0tennis.com

Growth Momentum · Insight

lastwordonsports.com receives 1.1x more monthly traffic than tennis.com (1.2M vs 1.0M).

Acquisition Strategy

 lastwordonsports.comtennis.comLeads
Primary ChannelSearch 54%Direct 58%
Bounce Rate54.1%55.3%lastwordonsports.com
SEO & Keywords3030
lastwordonsports.com
Search 54%Direct 29%Social 8%Referral 8%
tennis.com
Search 37%Direct 58%Social 1%Referral 2%Email 1%
SearchDirectSocialReferralPaidEmail
18
12
18
lastwordonsports.com OnlySharedtennis.com Only

Keyword Overlap Rate: 25%

Acquisition Strategy · Insight

lastwordonsports.com acquires users primarily through Search (54%), while tennis.com relies on Direct (58%). This reflects fundamentally different go-to-market strategies — tennis.com's higher direct traffic suggests stronger brand recognition or product-led growth, while lastwordonsports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 lastwordonsports.comtennis.comLeads
Domain Age14y 12m30y 2mtennis.com
RegisteredAug 2011Jun 1996
ExpiresAug 2028Jun 2026

Business Maturity · Insight

tennis.com has been in the market for over a decade, indicating established presence.

Market Position

 lastwordonsports.comtennis.comLeads
Global Rank#54.0K#52.8Ktennis.com
Category Rank#330#13tennis.com
lastwordonsports.comtennis.com
🇺🇸 United States
60%
59%
🇨🇦 Canada
5%
4%
🇬🇧 United Kingdom
4%
2%

lastwordonsports.com only

🇦🇺 Australia 3%🇮🇳 India 2%

tennis.com only

🌐 Philippines 3%🌐 Ireland 2%

Market Position · Insight

Each has untapped markets the other serves: lastwordonsports.com could expand into Philippines, Ireland, while tennis.com could target Australia, India.

Key Takeaways

  • lastwordonsports.com receives 1.1x more monthly traffic than tennis.com (1.2M vs 1.0M).
  • lastwordonsports.com acquires users primarily through Search (54%), while tennis.com relies on Direct (58%). This reflects fundamentally different go-to-market strategies — tennis.com's higher direct traffic suggests stronger brand recognition or product-led growth, while lastwordonsports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • lastwordonsports.com acquires traffic primarily through Search (54%), while tennis.com relies on Direct (58%) — fundamentally different acquisition strategies.
  • They share 12 keywords (25% overlap), indicating direct search competition.
  • tennis.com has a 15-year head start in the market.

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Report based on data from July 2026