marketwatch.com vs thestreet.com

Market traction comparison · Updated Jul 2026

marketwatch.com faviconmarketwatch.com
VS
thestreet.com faviconthestreet.com
 marketwatch.comthestreet.comLeads
Monthly Visits28.6M20.3Mmarketwatch.com
Bounce Rate60.0%58.5%thestreet.com
SEO & Keywords3030Tie
Domain Age29y 1m29y 1mmarketwatch.com

marketwatch.com leads in 2 of 4 dimensions, while thestreet.com leads in 1.

Growth Momentum

Growth Momentum
marketwatch.comthestreet.com
 marketwatch.comthestreet.comLeads
Monthly Visits28.6M20.3Mmarketwatch.com
MoM Change-6%+18%thestreet.com
Avg. Session3m47s0m51smarketwatch.com
Pages / Visit2.61.5marketwatch.com

Growth Momentum · Insight

thestreet.com is growing faster (+18%) but visitors stay 4.4x shorter (0m51s vs 3m47s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

 marketwatch.comthestreet.comLeads
Primary ChannelDirect 72%Direct 45%
Bounce Rate60.0%58.5%thestreet.com
SEO & Keywords3030
marketwatch.com
Search 18%Direct 72%Social 3%Referral 4%Email 3%
thestreet.com
Search 41%Direct 45%Social 4%Referral 8%Email 2%
SearchDirectSocialReferralPaidEmail
26
4
26
marketwatch.com OnlySharedthestreet.com Only

Keyword Overlap Rate: 7%

Acquisition Strategy · Insight

marketwatch.com acquires users primarily through Direct (72%), while thestreet.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — marketwatch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thestreet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 marketwatch.comthestreet.comLeads
Domain Age29y 1m29y 1mmarketwatch.com
RegisteredJul 1997Aug 1997
ExpiresJul 2026Aug 2026

Business Maturity · Insight

marketwatch.com has been in the market for over a decade, indicating established presence.

Market Position

 marketwatch.comthestreet.comLeads
Global Rank#2.5K#4.1Kmarketwatch.com
Category Rank#10#8thestreet.com
marketwatch.comthestreet.com
🇺🇸 United States
75%
81%
🇨🇦 Canada
5%
3%

marketwatch.com only

🇬🇧 United Kingdom 3%🇩🇪 Germany 2%🇮🇳 India 1%

thestreet.com only

🌐 Thailand 2%🌐 Argentina 1%🌐 Ukraine 1%

Market Position · Insight

Each has untapped markets the other serves: marketwatch.com could expand into Thailand, Argentina, Ukraine, while thestreet.com could target United Kingdom, Germany, India.

Key Takeaways

  • marketwatch.com is losing traffic (-6%) despite 28.6M monthly visits. thestreet.com's +18% growth puts it on a trajectory to overtake.
  • thestreet.com is growing faster (+18%) but visitors stay 4.4x shorter (0m51s vs 3m47s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
  • marketwatch.com acquires users primarily through Direct (72%), while thestreet.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — marketwatch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thestreet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • marketwatch.com has 1.4x more traffic (28.6M vs 20.3M), though both operate at comparable scale.
  • thestreet.com is growing (+18%) while marketwatch.com is declining (-6%).
  • marketwatch.com keeps visitors significantly longer (3m47s avg session vs thestreet.com's 0m51s), suggesting deeper product engagement or stickier content.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026