cnbc.com vs marketwatch.com
Market traction comparison · Updated Jul 2026
| cnbc.com | marketwatch.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 28.6M | cnbc.com |
| Bounce Rate | 61.8% | 60.0% | marketwatch.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 29y 1m | marketwatch.com |
marketwatch.com leads in 2 of 4 dimensions, while cnbc.com leads in 1.
Growth Momentum
| cnbc.com | marketwatch.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 28.6M | cnbc.com |
| MoM Change | +2% | -6% | cnbc.com |
| Avg. Session | 2m34s | 3m47s | marketwatch.com |
| Pages / Visit | 2.0 | 2.6 | marketwatch.com |
Growth Momentum · Insight
marketwatch.com is losing traffic (-6%) despite 28.6M monthly visits. cnbc.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnbc.com | marketwatch.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 72% | |
| Bounce Rate | 61.8% | 60.0% | marketwatch.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 40%
| Keyword | Volume | cnbc.com | marketwatch.com |
|---|---|---|---|
| s&p 500 | 2.7M | #3 | #7 |
| amd stock | 1.7M | #3 | #7 |
| meta stock | 1.6M | #3 | #5 |
| nasdaq: amzn | 831.1K | #5 | #7 |
| tsla stock | 669.6K | #3 | #9 |
| qqq stock | 523.0K | #4 | #8 |
| nasdaq: amd | 511.2K | #7 | #5 |
| slv stock | 421.7K | #9 | #3 |
| gld stock | 402.1K | #5 | #9 |
| gold futures | 249.5K | #3 | #8 |
Acquisition Strategy · Insight
cnbc.com acquires users primarily through Direct (61%), while marketwatch.com relies on Direct (72%). This reflects fundamentally different go-to-market strategies — marketwatch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnbc.com | marketwatch.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 29y 1m | marketwatch.com |
| Registered | Sep 1997 | Jul 1997 | |
| Expires | Sep 2027 | Jul 2026 |
Business Maturity · Insight
marketwatch.com has been in the market for over a decade, indicating established presence.
Market Position
| cnbc.com | marketwatch.com | Leads | |
|---|---|---|---|
| Global Rank | #652 | #2.5K | cnbc.com |
| Category Rank | #14 | #10 | marketwatch.com |
cnbc.com only
marketwatch.com only
Market Position · Insight
Each has untapped markets the other serves: cnbc.com could expand into Germany, while marketwatch.com could target Singapore.
Key Takeaways
- •marketwatch.com is losing traffic (-6%) despite 28.6M monthly visits. cnbc.com's +2% growth puts it on a trajectory to overtake.
- •cnbc.com acquires users primarily through Direct (61%), while marketwatch.com relies on Direct (72%). This reflects fundamentally different go-to-market strategies — marketwatch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com receives 3.6x more monthly traffic than marketwatch.com (101.7M vs 28.6M).
- •cnbc.com is growing (+2%) while marketwatch.com is declining (-6%).
- •They share 17 keywords (40% overlap), indicating direct search competition.
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Report based on data from July 2026