mozilla.org vs wikidata.org
Market traction comparison · Updated Jul 2026
| mozilla.org | wikidata.org | Leads | |
|---|---|---|---|
| Monthly Visits | 15.6M | 4.2M | mozilla.org |
| Bounce Rate | 58.7% | 60.4% | mozilla.org |
| SEO & Keywords | 35 | 30 | mozilla.org |
| Domain Age | 28y 7m | 21y 11m | mozilla.org |
mozilla.org leads in 4 of 4 dimensions, while wikidata.org leads in 0.
Growth Momentum
| mozilla.org | wikidata.org | Leads | |
|---|---|---|---|
| Monthly Visits | 15.6M | 4.2M | mozilla.org |
| MoM Change | +1% | -2% | mozilla.org |
| Avg. Session | 2m03s | 1m48s | mozilla.org |
| Pages / Visit | 2.6 | 2.5 | mozilla.org |
Growth Momentum · Insight
wikidata.org is losing traffic (-2%) despite 4.2M monthly visits. mozilla.org's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| mozilla.org | wikidata.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 48% | |
| Bounce Rate | 58.7% | 60.4% | mozilla.org |
| SEO & Keywords | 35 | 30 | mozilla.org |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
mozilla.org acquires users primarily through Direct (44%), while wikidata.org relies on Search (48%). This reflects fundamentally different go-to-market strategies — mozilla.org's higher direct traffic suggests stronger brand recognition or product-led growth, while wikidata.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| mozilla.org | wikidata.org | Leads | |
|---|---|---|---|
| Domain Age | 28y 7m | 21y 11m | mozilla.org |
| Registered | Jan 1998 | Sep 2004 | |
| Expires | Jan 2027 | Sep 2026 |
Business Maturity · Insight
mozilla.org has been in the market for over a decade, indicating established presence.
Market Position
| mozilla.org | wikidata.org | Leads | |
|---|---|---|---|
| Global Rank | #4.1K | #15.0K | mozilla.org |
| Category Rank | — | #12 | |
| PH Upvotes | 7 | — |
mozilla.org only
wikidata.org only
Market Position · Insight
Each has untapped markets the other serves: mozilla.org could expand into Spain, France, United Kingdom, while wikidata.org could target China, India, Russia.
Key Takeaways
- •wikidata.org is losing traffic (-2%) despite 4.2M monthly visits. mozilla.org's +1% growth puts it on a trajectory to overtake.
- •mozilla.org acquires users primarily through Direct (44%), while wikidata.org relies on Search (48%). This reflects fundamentally different go-to-market strategies — mozilla.org's higher direct traffic suggests stronger brand recognition or product-led growth, while wikidata.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •mozilla.org receives 3.7x more monthly traffic than wikidata.org (15.6M vs 4.2M).
- •mozilla.org is growing (+1%) while wikidata.org is declining (-2%).
- •mozilla.org acquires traffic primarily through Direct (44%), while wikidata.org relies on Search (48%) — fundamentally different acquisition strategies.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026