firefox.com vs mozilla.org
Market traction comparison · Updated Jul 2026
| firefox.com | mozilla.org | Leads | |
|---|---|---|---|
| Monthly Visits | 18.2M | 15.6M | firefox.com |
| Bounce Rate | 49.3% | 58.7% | firefox.com |
| SEO & Keywords | 30 | 35 | mozilla.org |
| Domain Age | 27y 11m | 28y 7m | mozilla.org |
firefox.com leads in 2 of 4 dimensions, while mozilla.org leads in 2.
Growth Momentum
| firefox.com | mozilla.org | Leads | |
|---|---|---|---|
| Monthly Visits | 18.2M | 15.6M | firefox.com |
| MoM Change | +1% | +1% | — |
| Avg. Session | 0m47s | 2m03s | mozilla.org |
| Pages / Visit | 2.0 | 2.6 | mozilla.org |
Growth Momentum · Insight
firefox.com receives 1.2x more monthly traffic than mozilla.org (18.2M vs 15.6M).
Acquisition Strategy
| firefox.com | mozilla.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 58% | Direct 44% | |
| Bounce Rate | 49.3% | 58.7% | firefox.com |
| SEO & Keywords | 30 | 35 | mozilla.org |
Keyword Overlap Rate: 38%
| Keyword | Volume | firefox.com | mozilla.org |
|---|---|---|---|
| firefox | 2.0M | #1 | #6 |
| mozilla | 118.3K | #2 | #1 |
Acquisition Strategy · Insight
firefox.com acquires users primarily through Direct (58%), while mozilla.org relies on Direct (44%). This reflects fundamentally different go-to-market strategies — firefox.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mozilla.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| firefox.com | mozilla.org | Leads | |
|---|---|---|---|
| Domain Age | 27y 11m | 28y 7m | mozilla.org |
| Registered | Oct 1998 | Jan 1998 | |
| Expires | Oct 2026 | Jan 2027 |
Business Maturity · Insight
mozilla.org has been in the market for over a decade, indicating established presence.
Market Position
| firefox.com | mozilla.org | Leads | |
|---|---|---|---|
| Global Rank | #3.8K | #4.1K | firefox.com |
| PH Upvotes | — | 7 |
firefox.com only
mozilla.org only
Market Position · Insight
Each has untapped markets the other serves: firefox.com could expand into Russia, while mozilla.org could target Brazil.
Key Takeaways
- •firefox.com receives 1.2x more monthly traffic than mozilla.org (18.2M vs 15.6M).
- •firefox.com acquires users primarily through Direct (58%), while mozilla.org relies on Direct (44%). This reflects fundamentally different go-to-market strategies — firefox.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mozilla.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •mozilla.org keeps visitors significantly longer (2m03s avg session vs firefox.com's 0m47s), suggesting deeper product engagement or stickier content.
- •firefox.com has a 9 percentage point lower bounce rate (49% vs 59%), indicating better landing page relevance or more targeted traffic.
- •They share 18 keywords (38% overlap), indicating direct search competition.
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Report based on data from July 2026