mxtoolbox.com vs nslookup.io
Market traction comparison · Updated Jul 2026
| mxtoolbox.com | nslookup.io | Leads | |
|---|---|---|---|
| Monthly Visits | 2.6M | 660.4K | mxtoolbox.com |
| Bounce Rate | 27.2% | 31.4% | mxtoolbox.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 21y 11m | 6y 1m | mxtoolbox.com |
mxtoolbox.com leads in 3 of 4 dimensions, while nslookup.io leads in 0.
Growth Momentum
| mxtoolbox.com | nslookup.io | Leads | |
|---|---|---|---|
| Monthly Visits | 2.6M | 660.4K | mxtoolbox.com |
| MoM Change | -3% | +3% | nslookup.io |
| Avg. Session | 2m17s | 1m41s | mxtoolbox.com |
| Pages / Visit | 3.4 | 2.9 | mxtoolbox.com |
Growth Momentum · Insight
mxtoolbox.com is losing traffic (-3%) despite 2.6M monthly visits. nslookup.io's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| mxtoolbox.com | nslookup.io | Leads | |
|---|---|---|---|
| Primary Channel | Direct 48% | Search 52% | |
| Bounce Rate | 27.2% | 31.4% | mxtoolbox.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | mxtoolbox.com | nslookup.io |
|---|---|---|---|
| mx lookup tool | 1.4K | #1 | #8 |
Acquisition Strategy · Insight
mxtoolbox.com acquires users primarily through Direct (48%), while nslookup.io relies on Search (52%). This reflects fundamentally different go-to-market strategies — mxtoolbox.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nslookup.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| mxtoolbox.com | nslookup.io | Leads | |
|---|---|---|---|
| Domain Age | 21y 11m | 6y 1m | mxtoolbox.com |
| Registered | Sep 2004 | Aug 2020 | |
| Expires | Sep 2026 | Aug 2032 |
Business Maturity · Insight
mxtoolbox.com has been in the market for over a decade, indicating established presence.
Market Position
| mxtoolbox.com | nslookup.io | Leads | |
|---|---|---|---|
| Global Rank | #21.8K | #76.5K | mxtoolbox.com |
| Category Rank | #389 | #121 | nslookup.io |
mxtoolbox.com only
nslookup.io only
Market Position · Insight
Each has untapped markets the other serves: mxtoolbox.com could expand into Brazil, while nslookup.io could target United Kingdom.
Key Takeaways
- •mxtoolbox.com is losing traffic (-3%) despite 2.6M monthly visits. nslookup.io's +3% growth puts it on a trajectory to overtake.
- •mxtoolbox.com acquires users primarily through Direct (48%), while nslookup.io relies on Search (52%). This reflects fundamentally different go-to-market strategies — mxtoolbox.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nslookup.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •mxtoolbox.com receives 3.9x more monthly traffic than nslookup.io (2.6M vs 660.4K).
- •nslookup.io is growing (+3%) while mxtoolbox.com is declining (-3%).
- •mxtoolbox.com acquires traffic primarily through Direct (48%), while nslookup.io relies on Search (52%) — fundamentally different acquisition strategies.
- •With only 0% keyword overlap, they target largely different search audiences.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026