nationalgeographic.com vs worldbank.org
Market traction comparison · Updated Jul 2026
| nationalgeographic.com | worldbank.org | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 4.7M | nationalgeographic.com |
| Bounce Rate | 62.4% | 54.9% | worldbank.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 10m | — |
nationalgeographic.com leads in 1 of 3 dimensions, while worldbank.org leads in 1.
Growth Momentum
| nationalgeographic.com | worldbank.org | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 4.7M | nationalgeographic.com |
| MoM Change | -1% | -2% | nationalgeographic.com |
| Avg. Session | 1m30s | 2m22s | worldbank.org |
| Pages / Visit | 2.1 | 3.0 | worldbank.org |
Growth Momentum · Insight
nationalgeographic.com receives 1.6x more monthly traffic than worldbank.org (7.6M vs 4.7M).
Acquisition Strategy
| nationalgeographic.com | worldbank.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Search 52% | |
| Bounce Rate | 62.4% | 54.9% | worldbank.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
nationalgeographic.com acquires users primarily through Search (53%), while worldbank.org relies on Search (52%). This reflects fundamentally different go-to-market strategies — worldbank.org's higher direct traffic suggests stronger brand recognition or product-led growth, while nationalgeographic.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nationalgeographic.com | worldbank.org | Leads | |
|---|---|---|---|
| Domain Age | 30y 10m | — | |
| Registered | Oct 1995 | — | |
| Expires | Oct 2026 | — |
Market Position
| nationalgeographic.com | worldbank.org | Leads | |
|---|---|---|---|
| Global Rank | #9.4K | #12.9K | nationalgeographic.com |
| Category Rank | #180 | #213 | nationalgeographic.com |
nationalgeographic.com only
worldbank.org only
Market Position · Insight
nationalgeographic.com is heavily concentrated in United States (59%), creating dependency risk on a single market. worldbank.org has a more diversified audience.
Each has untapped markets the other serves: nationalgeographic.com could expand into Indonesia, Philippines, while worldbank.org could target Canada, Australia.
Key Takeaways
- •nationalgeographic.com receives 1.6x more monthly traffic than worldbank.org (7.6M vs 4.7M).
- •nationalgeographic.com acquires users primarily through Search (53%), while worldbank.org relies on Search (52%). This reflects fundamentally different go-to-market strategies — worldbank.org's higher direct traffic suggests stronger brand recognition or product-led growth, while nationalgeographic.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nationalgeographic.com has 1.6x more traffic (7.6M vs 4.7M), though both operate at comparable scale.
- •worldbank.org keeps visitors significantly longer (2m22s avg session vs nationalgeographic.com's 1m30s), suggesting deeper product engagement or stickier content.
- •With only 0% keyword overlap, they target largely different search audiences.
- •nationalgeographic.com depends on a single country for 59% of traffic, while worldbank.org is spread across more markets — lower geographic risk.
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Report based on data from July 2026