msu.edu vs nationalgeographic.com
Market traction comparison · Updated Jul 2026
| msu.edu | nationalgeographic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 7.6M | nationalgeographic.com |
| Bounce Rate | 43.4% | 62.4% | msu.edu |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 30y 10m |
msu.edu leads in 1 of 3 dimensions, while nationalgeographic.com leads in 1.
Growth Momentum
| msu.edu | nationalgeographic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 7.6M | nationalgeographic.com |
| MoM Change | +5% | -1% | msu.edu |
| Avg. Session | 6m05s | 1m30s | msu.edu |
| Pages / Visit | 7.2 | 2.1 | msu.edu |
Growth Momentum · Insight
nationalgeographic.com is losing traffic (-1%) despite 7.6M monthly visits. msu.edu's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| msu.edu | nationalgeographic.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Search 53% | |
| Bounce Rate | 43.4% | 62.4% | msu.edu |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
Acquisition Strategy · Insight
msu.edu acquires users primarily through Search (44%), while nationalgeographic.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — msu.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while nationalgeographic.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| msu.edu | nationalgeographic.com | Leads | |
|---|---|---|---|
| Domain Age | — | 30y 10m | |
| Registered | — | Oct 1995 | |
| Expires | — | Oct 2026 |
Market Position
| msu.edu | nationalgeographic.com | Leads | |
|---|---|---|---|
| Global Rank | #10.0K | #9.4K | nationalgeographic.com |
| Category Rank | #55 | #180 | msu.edu |
Key Takeaways
- •nationalgeographic.com is losing traffic (-1%) despite 7.6M monthly visits. msu.edu's +5% growth puts it on a trajectory to overtake.
- •msu.edu acquires users primarily through Search (44%), while nationalgeographic.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — msu.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while nationalgeographic.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nationalgeographic.com has 1.8x more traffic (7.6M vs 4.3M), though both operate at comparable scale.
- •msu.edu is growing (+5%) while nationalgeographic.com is declining (-1%).
- •msu.edu keeps visitors significantly longer (6m05s avg session vs nationalgeographic.com's 1m30s), suggesting deeper product engagement or stickier content.
- •msu.edu has a 19 percentage point lower bounce rate (43% vs 62%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026