now.sh vs ray.so
Market traction comparison · Updated Jul 2026
| now.sh | ray.so | Leads | |
|---|---|---|---|
| Monthly Visits | 360.7K | 109.5K | now.sh |
| Bounce Rate | 37.4% | 37.6% | now.sh |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 10y 6m | — |
now.sh leads in 2 of 3 dimensions, while ray.so leads in 0.
Growth Momentum
| now.sh | ray.so | Leads | |
|---|---|---|---|
| Monthly Visits | 360.7K | 109.5K | now.sh |
| MoM Change | +3% | -10% | now.sh |
| Avg. Session | 2m43s | 1m07s | now.sh |
| Pages / Visit | 5.7 | 13.4 | ray.so |
Growth Momentum · Insight
ray.so is losing traffic (-10%) despite 109.5K monthly visits. now.sh's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| now.sh | ray.so | Leads | |
|---|---|---|---|
| Primary Channel | Direct 55% | Direct 62% | |
| Bounce Rate | 37.4% | 37.6% | now.sh |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
| Keyword | Volume | now.sh | ray.so |
|---|---|---|---|
| code snippet | 7.1K | #3 | #7 |
| image to code | 1.7K | #9 | #4 |
| code screenshot | 1.1K | #1 | #2 |
Acquisition Strategy · Insight
now.sh acquires users primarily through Direct (55%), while ray.so relies on Direct (62%). This reflects fundamentally different go-to-market strategies — ray.so's higher direct traffic suggests stronger brand recognition or product-led growth, while now.sh's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| now.sh | ray.so | Leads | |
|---|---|---|---|
| Domain Age | 10y 6m | — | |
| Registered | Feb 2016 | — | |
| Expires | Feb 2027 | — |
Market Position
| now.sh | ray.so | Leads | |
|---|---|---|---|
| Global Rank | #105.1K | #177.6K | now.sh |
| Category Rank | #613 | #509 | ray.so |
now.sh only
ray.so only
Market Position · Insight
Each has untapped markets the other serves: now.sh could expand into India, Vietnam, while ray.so could target United Kingdom, China.
Key Takeaways
- •ray.so is losing traffic (-10%) despite 109.5K monthly visits. now.sh's +3% growth puts it on a trajectory to overtake.
- •now.sh acquires users primarily through Direct (55%), while ray.so relies on Direct (62%). This reflects fundamentally different go-to-market strategies — ray.so's higher direct traffic suggests stronger brand recognition or product-led growth, while now.sh's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •now.sh receives 3.3x more monthly traffic than ray.so (360.7K vs 109.5K).
- •now.sh is growing (+3%) while ray.so is declining (-10%).
- •now.sh keeps visitors significantly longer (2m43s avg session vs ray.so's 1m07s), suggesting deeper product engagement or stickier content.
- •They share 11 keywords (22% overlap), indicating direct search competition.
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Report based on data from July 2026