numlookup.com vs whitepages.com
Market traction comparison · Updated Jul 2026
| numlookup.com | whitepages.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 30.7M | whitepages.com |
| Bounce Rate | 28.8% | 30.3% | numlookup.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 7y 10m | 30y 5m | whitepages.com |
whitepages.com leads in 2 of 4 dimensions, while numlookup.com leads in 1.
Growth Momentum
| numlookup.com | whitepages.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 30.7M | whitepages.com |
| MoM Change | +29% | +40% | whitepages.com |
| Avg. Session | 1m57s | 2m51s | whitepages.com |
| Pages / Visit | 4.0 | 4.0 | whitepages.com |
Growth Momentum · Insight
whitepages.com is growing +40% while numlookup.com grows +29%. At current trajectory, whitepages.com could close the traffic gap within 2 months.
Acquisition Strategy
| numlookup.com | whitepages.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 60% | Search 73% | |
| Bounce Rate | 28.8% | 30.3% | numlookup.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | numlookup.com | whitepages.com |
|---|---|---|---|
| reverse name lookup | 1.6K | #10 | #8 |
| us phone lookup free | 1.3K | #2 | #5 |
Acquisition Strategy · Insight
numlookup.com acquires users primarily through Search (60%), while whitepages.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — numlookup.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whitepages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| numlookup.com | whitepages.com | Leads | |
|---|---|---|---|
| Domain Age | 7y 10m | 30y 5m | whitepages.com |
| Registered | Oct 2018 | Apr 1996 | |
| Expires | Oct 2027 | Apr 2027 |
Business Maturity · Insight
whitepages.com has been in the market for over a decade, indicating established presence.
Market Position
| numlookup.com | whitepages.com | Leads | |
|---|---|---|---|
| Global Rank | #26.7K | #1.5K | whitepages.com |
| Category Rank | #32 | #2 | whitepages.com |
Key Takeaways
- •whitepages.com is growing +40% while numlookup.com grows +29%. At current trajectory, whitepages.com could close the traffic gap within 2 months.
- •numlookup.com acquires users primarily through Search (60%), while whitepages.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — numlookup.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whitepages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whitepages.com receives 16.9x more monthly traffic than numlookup.com (30.7M vs 1.8M).
- •Both are growing, with whitepages.com accelerating faster at +40% vs +29%.
- •With only 0% keyword overlap, they target largely different search audiences.
- •whitepages.com has a 23-year head start in the market.
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Report based on data from July 2026