oddsportal.com vs thesun.co.uk
Market traction comparison · Updated Jul 2026
| oddsportal.com | thesun.co.uk | Leads | |
|---|---|---|---|
| Monthly Visits | 2.1M | 62.0M | thesun.co.uk |
| Bounce Rate | 31.5% | 48.5% | oddsportal.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 19y 3m | 29y 3m | thesun.co.uk |
thesun.co.uk leads in 2 of 4 dimensions, while oddsportal.com leads in 1.
Growth Momentum
| oddsportal.com | thesun.co.uk | Leads | |
|---|---|---|---|
| Monthly Visits | 2.1M | 62.0M | thesun.co.uk |
| MoM Change | +7% | +20% | thesun.co.uk |
| Avg. Session | 5m42s | 2m09s | oddsportal.com |
| Pages / Visit | 9.3 | 2.1 | oddsportal.com |
Growth Momentum · Insight
thesun.co.uk is growing faster (+20%) but visitors stay 2.7x shorter (2m09s vs 5m42s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| oddsportal.com | thesun.co.uk | Leads | |
|---|---|---|---|
| Primary Channel | Direct 74% | Search 47% | |
| Bounce Rate | 31.5% | 48.5% | oddsportal.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
oddsportal.com acquires users primarily through Direct (74%), while thesun.co.uk relies on Search (47%). This reflects fundamentally different go-to-market strategies — oddsportal.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thesun.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| oddsportal.com | thesun.co.uk | Leads | |
|---|---|---|---|
| Domain Age | 19y 3m | 29y 3m | thesun.co.uk |
| Registered | May 2007 | May 1997 | |
| Expires | May 2029 | May 2026 |
Business Maturity · Insight
thesun.co.uk has been in the market for over a decade, indicating established presence.
Market Position
| oddsportal.com | thesun.co.uk | Leads | |
|---|---|---|---|
| Global Rank | #20.4K | #1.0K | thesun.co.uk |
| Category Rank | #11 | #8 | thesun.co.uk |
oddsportal.com only
thesun.co.uk only
Market Position · Insight
Each has untapped markets the other serves: oddsportal.com could expand into United Kingdom, Canada, Australia, while thesun.co.uk could target South Korea, Hungary, Denmark.
Key Takeaways
- •thesun.co.uk is growing +20% while oddsportal.com grows +7%. At current trajectory, thesun.co.uk could close the traffic gap within 5 months.
- •thesun.co.uk is growing faster (+20%) but visitors stay 2.7x shorter (2m09s vs 5m42s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •oddsportal.com acquires users primarily through Direct (74%), while thesun.co.uk relies on Search (47%). This reflects fundamentally different go-to-market strategies — oddsportal.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thesun.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thesun.co.uk receives 29.8x more monthly traffic than oddsportal.com (62.0M vs 2.1M).
- •Both are growing, with thesun.co.uk accelerating faster at +20% vs +7%.
- •oddsportal.com keeps visitors significantly longer (5m42s avg session vs thesun.co.uk's 2m09s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026