ookla.com vs speedtest.net
Market traction comparison · Updated Jul 2026
| ookla.com | speedtest.net | Leads | |
|---|---|---|---|
| Monthly Visits | 590.4K | 117.4M | speedtest.net |
| Bounce Rate | 49.9% | 45.0% | speedtest.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 11m | 27y 2m | ookla.com |
speedtest.net leads in 2 of 4 dimensions, while ookla.com leads in 1.
Growth Momentum
| ookla.com | speedtest.net | Leads | |
|---|---|---|---|
| Monthly Visits | 590.4K | 117.4M | speedtest.net |
| MoM Change | +1% | +7% | speedtest.net |
| Avg. Session | 0m24s | 2m34s | speedtest.net |
| Pages / Visit | 1.7 | 2.4 | speedtest.net |
Growth Momentum · Insight
speedtest.net is growing +7% while ookla.com grows +1%. At current trajectory, speedtest.net could close the traffic gap within 14 months.
Acquisition Strategy
| ookla.com | speedtest.net | Leads | |
|---|---|---|---|
| Primary Channel | Direct 65% | Search 49% | |
| Bounce Rate | 49.9% | 45.0% | speedtest.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | ookla.com | speedtest.net |
|---|---|---|---|
| speed test insight | 2.0K | #2 | #3 |
Acquisition Strategy · Insight
ookla.com acquires users primarily through Direct (65%), while speedtest.net relies on Search (49%). This reflects fundamentally different go-to-market strategies — ookla.com's higher direct traffic suggests stronger brand recognition or product-led growth, while speedtest.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ookla.com | speedtest.net | Leads | |
|---|---|---|---|
| Domain Age | 27y 11m | 27y 2m | ookla.com |
| Registered | Sep 1998 | Jun 1999 | |
| Expires | Sep 2033 | Jun 2032 |
Business Maturity · Insight
ookla.com has been in the market for over a decade, indicating established presence.
Market Position
| ookla.com | speedtest.net | Leads | |
|---|---|---|---|
| Global Rank | #101.6K | #425 | speedtest.net |
| Category Rank | #480 | #11 | speedtest.net |
ookla.com only
speedtest.net only
Market Position · Insight
Each has untapped markets the other serves: ookla.com could expand into Philippines, United Kingdom, while speedtest.net could target Mexico, Colombia.
Key Takeaways
- •speedtest.net is growing +7% while ookla.com grows +1%. At current trajectory, speedtest.net could close the traffic gap within 14 months.
- •ookla.com acquires users primarily through Direct (65%), while speedtest.net relies on Search (49%). This reflects fundamentally different go-to-market strategies — ookla.com's higher direct traffic suggests stronger brand recognition or product-led growth, while speedtest.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •speedtest.net receives 198.8x more monthly traffic than ookla.com (117.4M vs 590.4K).
- •Both are growing, with speedtest.net accelerating faster at +7% vs +1%.
- •speedtest.net keeps visitors significantly longer (2m34s avg session vs ookla.com's 0m24s), suggesting deeper product engagement or stickier content.
- •ookla.com acquires traffic primarily through Direct (65%), while speedtest.net relies on Search (49%) — fundamentally different acquisition strategies.
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Report based on data from July 2026