fast.com vs ookla.com
Market traction comparison · Updated Jul 2026
| fast.com | ookla.com | Leads | |
|---|---|---|---|
| Monthly Visits | 79.9M | 590.4K | fast.com |
| Bounce Rate | 72.2% | 49.9% | ookla.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y | 27y 11m | fast.com |
fast.com leads in 2 of 4 dimensions, while ookla.com leads in 1.
Growth Momentum
| fast.com | ookla.com | Leads | |
|---|---|---|---|
| Monthly Visits | 79.9M | 590.4K | fast.com |
| MoM Change | +5% | +1% | fast.com |
| Avg. Session | 1m33s | 0m24s | fast.com |
| Pages / Visit | 1.7 | 1.7 | ookla.com |
Growth Momentum · Insight
fast.com receives 135.3x more monthly traffic than ookla.com (79.9M vs 590.4K).
Acquisition Strategy
| fast.com | ookla.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 62% | Direct 65% | |
| Bounce Rate | 72.2% | 49.9% | ookla.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 233%
Acquisition Strategy · Insight
fast.com acquires users primarily through Direct (62%), while ookla.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — ookla.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fast.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fast.com | ookla.com | Leads | |
|---|---|---|---|
| Domain Age | 32y | 27y 11m | fast.com |
| Registered | Aug 1994 | Sep 1998 | |
| Expires | Aug 2026 | Sep 2033 |
Business Maturity · Insight
fast.com has been in the market for over a decade, indicating established presence.
Market Position
| fast.com | ookla.com | Leads | |
|---|---|---|---|
| Global Rank | #885 | #101.6K | fast.com |
| Category Rank | #15 | #480 | fast.com |
fast.com only
ookla.com only
Market Position · Insight
Each has untapped markets the other serves: fast.com could expand into Mexico, Colombia, while ookla.com could target Japan, Bangladesh.
Key Takeaways
- •fast.com receives 135.3x more monthly traffic than ookla.com (79.9M vs 590.4K).
- •fast.com acquires users primarily through Direct (62%), while ookla.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — ookla.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fast.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fast.com receives 135.3x more monthly traffic than ookla.com (79.9M vs 590.4K).
- •fast.com keeps visitors significantly longer (1m33s avg session vs ookla.com's 0m24s), suggesting deeper product engagement or stickier content.
- •ookla.com has a 22 percentage point lower bounce rate (50% vs 72%), indicating better landing page relevance or more targeted traffic.
- •They share 42 keywords (233% overlap), indicating direct search competition.
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Report based on data from July 2026