pa.gov vs wustl.edu
Market traction comparison · Updated Jul 2026
| pa.gov | wustl.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 19.0M | 3.9M | pa.gov |
| Bounce Rate | 31.3% | 36.4% | pa.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 1m | — |
pa.gov leads in 2 of 3 dimensions, while wustl.edu leads in 0.
Growth Momentum
| pa.gov | wustl.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 19.0M | 3.9M | pa.gov |
| MoM Change | +14% | +26% | wustl.edu |
| Avg. Session | 5m32s | 4m05s | pa.gov |
| Pages / Visit | 6.9 | 5.4 | pa.gov |
Growth Momentum · Insight
wustl.edu is growing faster (+26%) but visitors stay 1.4x shorter (4m05s vs 5m32s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| pa.gov | wustl.edu | Leads | |
|---|---|---|---|
| Primary Channel | Direct 47% | Direct 38% | |
| Bounce Rate | 31.3% | 36.4% | pa.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
pa.gov acquires users primarily through Direct (47%), while wustl.edu relies on Direct (38%). This reflects fundamentally different go-to-market strategies — pa.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while pa.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| pa.gov | wustl.edu | Leads | |
|---|---|---|---|
| Domain Age | 25y 1m | — | |
| Registered | Jul 2001 | — | |
| Expires | Aug 2026 | — |
Market Position
| pa.gov | wustl.edu | Leads | |
|---|---|---|---|
| Global Rank | #2.0K | #12.8K | pa.gov |
| Category Rank | #9 | #82 | pa.gov |
pa.gov only
wustl.edu only
Market Position · Insight
Each has untapped markets the other serves: pa.gov could expand into China, while wustl.edu could target Philippines.
Key Takeaways
- •wustl.edu is growing +26% while pa.gov grows +14%. At current trajectory, wustl.edu could close the traffic gap within 9 months.
- •wustl.edu is growing faster (+26%) but visitors stay 1.4x shorter (4m05s vs 5m32s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •pa.gov acquires users primarily through Direct (47%), while wustl.edu relies on Direct (38%). This reflects fundamentally different go-to-market strategies — pa.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while pa.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •pa.gov receives 4.9x more monthly traffic than wustl.edu (19.0M vs 3.9M).
- •Both are growing, with wustl.edu accelerating faster at +26% vs +14%.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026