pbs.org vs thehill.com
Market traction comparison · Updated Jul 2026
| pbs.org | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 20.4M | 42.2M | thehill.com |
| Bounce Rate | 64.2% | 60.4% | thehill.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 4m | 31y 4m | pbs.org |
thehill.com leads in 2 of 4 dimensions, while pbs.org leads in 1.
Growth Momentum
| pbs.org | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 20.4M | 42.2M | thehill.com |
| MoM Change | +18% | +31% | thehill.com |
| Avg. Session | 1m35s | 2m58s | thehill.com |
| Pages / Visit | 2.0 | 1.9 | pbs.org |
Growth Momentum · Insight
thehill.com is growing +31% while pbs.org grows +18%. At current trajectory, thehill.com could close the traffic gap within 2 months.
Acquisition Strategy
| pbs.org | thehill.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Direct 41% | |
| Bounce Rate | 64.2% | 60.4% | thehill.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
pbs.org acquires users primarily through Search (53%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pbs.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| pbs.org | thehill.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 4m | 31y 4m | pbs.org |
| Registered | Apr 1995 | Apr 1995 | |
| Expires | Apr 2026 | Apr 2026 |
Business Maturity · Insight
pbs.org has been in the market for over a decade, indicating established presence.
Market Position
| pbs.org | thehill.com | Leads | |
|---|---|---|---|
| Global Rank | #3.5K | #1.8K | thehill.com |
| Category Rank | #34 | #26 | thehill.com |
pbs.org only
thehill.com only
Market Position · Insight
Each has untapped markets the other serves: pbs.org could expand into Germany, while thehill.com could target India.
Key Takeaways
- •thehill.com is growing +31% while pbs.org grows +18%. At current trajectory, thehill.com could close the traffic gap within 2 months.
- •pbs.org acquires users primarily through Search (53%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pbs.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thehill.com receives 2.1x more monthly traffic than pbs.org (42.2M vs 20.4M).
- •Both are growing, with thehill.com accelerating faster at +31% vs +18%.
- •thehill.com keeps visitors significantly longer (2m58s avg session vs pbs.org's 1m35s), suggesting deeper product engagement or stickier content.
- •pbs.org acquires traffic primarily through Search (53%), while thehill.com relies on Direct (41%) — fundamentally different acquisition strategies.
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Report based on data from July 2026