plausible.io vs Simple Analytics
Market traction comparison · Updated Jul 2026
| plausible.io | Simple Analytics | Leads | |
|---|---|---|---|
| Monthly Visits | 478.2K | 113.1K | plausible.io |
| Bounce Rate | 35.7% | 40.5% | plausible.io |
| Est. MRR | — | $39.3K | |
| SEO & Keywords | 30 | 35 | Simple Analytics |
| Domain Age | 7y 8m | 14y 9m | Simple Analytics |
plausible.io leads in 2 of 4 dimensions, while Simple Analytics leads in 2.
Growth Momentum
| plausible.io | Simple Analytics | Leads | |
|---|---|---|---|
| Monthly Visits | 478.2K | 113.1K | plausible.io |
| MoM Change | +12% | +42% | Simple Analytics |
| Avg. Session | 2m56s | 1m48s | plausible.io |
| Pages / Visit | 3.4 | 3.2 | plausible.io |
Growth Momentum · Insight
Simple Analytics is growing faster (+42%) but visitors stay 1.6x shorter (1m48s vs 2m56s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| plausible.io | Simple Analytics | Leads | |
|---|---|---|---|
| Primary Channel | Direct 75% | Direct 84% | |
| Bounce Rate | 35.7% | 40.5% | plausible.io |
| SEO & Keywords | 30 | 35 | Simple Analytics |
Keyword Overlap Rate: 14%
| Keyword | Volume | plausible.io | Simple Analytics |
|---|---|---|---|
| google analytics alternative | 2.1K | #6 | #3 |
| website signup analysis | 1.6K | #4 | #3 |
Acquisition Strategy · Insight
plausible.io acquires users primarily through Direct (75%), while Simple Analytics relies on Direct (84%). This reflects fundamentally different go-to-market strategies — Simple Analytics's higher direct traffic suggests stronger brand recognition or product-led growth, while plausible.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
Revenue estimates are derived from public data sources. Actual figures may differ.
| plausible.io | Simple Analytics | Leads | |
|---|---|---|---|
| Est. MRR | — | $39.3K | |
| Revenue / Visit | — | $0.348 | |
| Domain Age | 7y 8m | 14y 9m | Simple Analytics |
| Registered | Dec 2018 | Nov 2011 | |
| Expires | Dec 2026 | Nov 2026 |
Business Maturity · Insight
Simple Analytics has reached $39.3K MRR in 15 years while plausible.io shows no public revenue data after 8 years — suggesting different monetization maturity or disclosure strategies.
Market Position
| plausible.io | Simple Analytics | Leads | |
|---|---|---|---|
| Global Rank | #104.1K | #323.4K | plausible.io |
| Category Rank | #1.6K | #3.9K | plausible.io |
plausible.io only
Simple Analytics only
Market Position · Insight
Each has untapped markets the other serves: plausible.io could expand into Pakistan, Italy, India, while Simple Analytics could target Switzerland, United Kingdom, Germany.
Key Takeaways
- •plausible.io receives 4.2x more monthly traffic than Simple Analytics (478.2K vs 113.1K).
- •Simple Analytics is growing faster (+42%) but visitors stay 1.6x shorter (1m48s vs 2m56s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •plausible.io acquires users primarily through Direct (75%), while Simple Analytics relies on Direct (84%). This reflects fundamentally different go-to-market strategies — Simple Analytics's higher direct traffic suggests stronger brand recognition or product-led growth, while plausible.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •plausible.io receives 4.2x more monthly traffic than Simple Analytics (478.2K vs 113.1K).
- •Both are growing, with Simple Analytics accelerating faster at +42% vs +12%.
- •plausible.io keeps visitors significantly longer (2m56s avg session vs Simple Analytics's 1m48s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026