qz.com vs theverge.com
Market traction comparison · Updated Jul 2026
| qz.com | theverge.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 9.5M | theverge.com |
| Bounce Rate | 56.8% | 57.8% | qz.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 5m | 27y 9m | theverge.com |
theverge.com leads in 2 of 4 dimensions, while qz.com leads in 1.
Growth Momentum
| qz.com | theverge.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 9.5M | theverge.com |
| MoM Change | +8% | -12% | qz.com |
| Avg. Session | 1m09s | 1m05s | qz.com |
| Pages / Visit | 2.7 | 1.7 | qz.com |
Growth Momentum · Insight
theverge.com is losing traffic (-12%) despite 9.5M monthly visits. qz.com's +8% growth puts it on a trajectory to overtake.
Acquisition Strategy
| qz.com | theverge.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Direct 53% | |
| Bounce Rate | 56.8% | 57.8% | qz.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
qz.com acquires users primarily through Search (46%), while theverge.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — theverge.com's higher direct traffic suggests stronger brand recognition or product-led growth, while qz.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| qz.com | theverge.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 5m | 27y 9m | theverge.com |
| Registered | Mar 1999 | Nov 1998 | |
| Expires | Mar 2027 | Nov 2026 |
Business Maturity · Insight
theverge.com has been in the market for over a decade, indicating established presence.
Market Position
| qz.com | theverge.com | Leads | |
|---|---|---|---|
| Global Rank | #31.6K | #8.5K | theverge.com |
| Category Rank | #536 | #132 | theverge.com |
qz.com only
theverge.com only
Market Position · Insight
Each has untapped markets the other serves: qz.com could expand into Germany, while theverge.com could target Vietnam.
Key Takeaways
- •theverge.com is losing traffic (-12%) despite 9.5M monthly visits. qz.com's +8% growth puts it on a trajectory to overtake.
- •qz.com acquires users primarily through Search (46%), while theverge.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — theverge.com's higher direct traffic suggests stronger brand recognition or product-led growth, while qz.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theverge.com receives 5.2x more monthly traffic than qz.com (9.5M vs 1.8M).
- •qz.com is growing (+8%) while theverge.com is declining (-12%).
- •qz.com acquires traffic primarily through Search (46%), while theverge.com relies on Direct (53%) — fundamentally different acquisition strategies.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026